Dataium ASI: Construction Demand Drives Online Interest in Trucks

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Online automotive shopping increases across the board, especially in heavy-duty vehicles.

Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The Dataium ASI index increased 2.45% from the previous month.

Online shopping activity increased across the automotive market in December. Shopper interest increased 11.6% in compacts, 11.7% in midsized cars, 10.6% in large cars, 15.6% in midsized sporty cars and 15.2% in midsized CUVs from the previous month.

Despite the most recent jobs report showing fewer jobs added than were anticipated, housing and construction was one of the few industries that showed significant growth. Dataium's New Vehicle ASI Ranking reflected a large increase in online auto shopping activity towards full-sized trucks capable of meeting the needs of construction workers. The RAM 2500 and 1500 took the top two positions on the New Vehicle ASI Ranking, followed by the full-sized Ford F-250 pickup and Ford Expedition EL. These vehicles showed the greatest increase in online auto shopping activity from the previous month.

Dataium provides data and research on auto shopper/buyer behavior nationally, and by specific makes, models, vehicle segments, and markets. The index has proven to be very accurate in predicting future trends, consumer intent and desire, and promotional media impact on consumer behavior. The national ASI report is available for download at Dataium reports and dashboards are available on a subscription basis or may be customized to access in-market behavior, sales forecasting, advertising effectiveness, inventory alignment, digital marketing performance, and website design proficiency.

To request complete access to Dataium's ASI predictive modeling tool on future consumer demand by make, model, trim level, segment, region, and market, contact Dataium at

About Dataium, LLC
Dataium is the largest aggregator of online in-market automotive shopping activity. The company collects, analyzes, and indexes billions of online automotive shopping events from millions of active auto shoppers monthly, and supports cutting-edge data collection, analysis, proprietary research and reporting technology. For more information, visit, email: info(at)dataium(dot)com, or call 877.896.3282.

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Tarynne Rodney
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since: 06/2009
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