Datarista Launches Platform as a Service For Marketing Data Industry

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New PaaS Provider Offers the Sales & Marketing Data Industry a Single Platform to Integrate Offerings into CRM and Marketing Automation Clouds. Company Making its Debut at the DMA &Then 2015 Conference in Boston October 4th to 6th, 2015

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Connecting Sales & Marketing Data Providers to CRM and Marketing Automation Clouds

Data companies finally have a platform to integrate their offerings quickly and cost effectively to CRM & Marketing Automation Cloud Providers.

Looking to bridge the divide between Sales & Marketing data providers and the cloud, Datarista, Inc. will formally launch their PaaS platform at the DMA &Then 2015 Conference in Boston October 4th to 6th. The platform will provide a much needed product extension for the Sales & Marketing data industry, providing a full featured integration within the cloud based CRM and Marketing Automation platforms that have become the most popular end points for their data.

Capitalizing one one of the biggest pain points end users face with cloud platforms, Datarista’s service will offer a fully integrated delivery experience for the data providers, eliminating the exporting, offline sync and importing processes that sap time, money and effort from their customers. The platform will offer automated enhancement and append capability for the client’s data within the CRM or Marketing Automation platform, Single Record Search capability and Prospecting via a list builder tool that automatically suppresses the client to provide net new prospecting. All services are enabled with the CRM or Marketing Automation platform to provide the user with fingers on the keyboard the easiest and fastest data experience.

“Data companies used to provide data to offline endpoints such as lettershops, service bureaus, call centers and marketing data warehouses. But today more and more endpoints are cloud based platforms and they are extensible,” according to Datarista CEO Pat Sabatino. “Customers have become accustomed to integrated experiences, but data providers haven’t adapted to a truly integrated delivery experience for data. Building integrations for data products costs $500,000 to $1 Million per platform to develop and maintain with each integration taking years to build out. Data providers have struggled with both the investment required and the staff needed to transition to the cloud. And each year the number of cloud platforms increases. The investment to integrate gets larger each and every year. Long term building individual integrations to more and more platforms is just not a sustainable model. We believe our Platform as a Service offering will leverage the advantages of cloud platforms via shared resources and infrastructure that provides a democratized opportunity to data companies of all sizes.”

Datarista expects to onboard its first data companies in early 2016 and according to Sabatino is already in deep discussions with several dozen data providers.

About Datarista, Inc.

Datarista is the first and only PaaS provider with a focus on the $11 Billion Sales & Marketing Data Industry. Founded by 30 year Data and Saas/CRM veteran Pat Sabatino, the company is looking to redefine the way an entire industry delivers its product to end users. Datarista is based in Providence, RI and is actively looking to grow its team of cloud developers. For more information visit

Datarista, P.O. Box 23369, Providence, RI 02903, info(at)datarista(dot)com,, 401-829-9557

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Pat Sabatino, Founder & CEO
since: 06/2015
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