Gallagher Home Health Hires DataSource to Provide Marketing Resource Management Solutions

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DataSource, Inc., one of America’s leading managed marketing services providers, retained by Gallagher Home Health.

DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Gallagher Home Health, a Medicare-certified premier provider of health care services in Pennsylvania, has retained DataSource to provide marketing resource management (MRM) solutions for the brand as it continues to serve families and individuals throughout the region.

Family-owned and operated, Gallagher Home Health provides patients access to the highest level nursing care available, encompassing services in skilled nursing, therapy services, medical social workers, mental health nursing, maternal child nursing, and homecare. The brand also equips patients with in-depth health resources, including an extensive referral network, a diagnosis database, and health care tips intended to inform and educate those who place their trust in the brand.

DataSource will be tasked with supporting Gallagher’s growth through a comprehensive MRM strategy, ensuring the highest quality and cost efficiency for sourcing, procurement, warehousing, distribution, purchasing, as well as branded merchandise and uniforms. Utilizing proprietary Brand Store technology, Gallagher’s numerous locations in Pennsylvania will have the ability to order and receive branded materials customized for their local needs and audience, further personalizing the brand to its patients.

“Establishing trust is the most integral marketing component for a healthcare provider in an industry that is highly personal and sensitive,” said David Holland, CEO of DataSource. “DataSource’s experience in delivering cost efficient and high-quality branded products with exceptional speed-to-market will support Gallagher Home Health as it continues to expand throughout its regions of coverage. We are pleased to work so closely with a brand who treats its audience as family by providing marketing solutions to further strengthen its reputation with current and potential patients.”

About Gallagher Home Health Services
Gallagher Home Health Services is certified by Medicare and licensed by the Pennsylvania Department of Health to care for patients in their home in Allegheny County and contiguous counties including Armstrong, Beaver, Butler, Fayette, Greene, Washington and Westmoreland. Visit the website at http://gallagherhomehealthservices.com

About DataSource
DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at http://www.data-source.com and follow them on Facebook and Twitter.

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Eric Fischgrund
FischTank PR
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