Dauphin Island Park & Beach Board Launches Rebranding Campaign, New Website and Interactive Cell Phone Tour

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The Dauphin Island Park & Beach Board, the management behind numerous properties on Dauphin Island located in Mobile County, AL, is launching a new marketing/branding campaign. This campaign is based around new technology and includes numerous interactive components including a new website, social media applications, a cell phone tour and more.

Dauphin Island Park & Beach Board New Logo and Tagline

We hope to attract people who want to surround themselves with recreational opportunities such as water activities, wildlife, history, and camping with friends and family, including pets!

The Dauphin Island Park & Beach Board is excited to announce the official launch of their new website, http://www.dauphinisland.org, their updated branding and marketing campaign, and an interactive cell phone tour. Executive Director, Matthew Capps, states, "It is our goal to promote the Dauphin Island Park & Beach Board to potential visitors in a streamlined, interactive and informative manner that correctly represents the experiences and adventures our properties offer. We are thrilled with the results and believe this new campaign with all of its components succeed in achieving that goal. We hope to attract people who want to surround themselves with recreational opportunities such as water activities, wildlife, history, and camping with friends and family, including pets!"

Throughout the past year, a major overhaul on the branding of the Dauphin Island Park & Beach Board (DIPBB) has been underway. These efforts have generated an updated logo and tagline for the organization, a new website, the introduction of multiple social media outlets, new brochures and collateral, and more. The new logo represents all that the DIPBB manages and has to offer, from the Historic Fort Gaines, to the family oriented campground, the dog friendly public beaches, the Audubon Bird Sanctuary, the abundance of natural waterways and the multitude of public parks found on the island. The new tagline, "Surround Yourself" sums up the adventures and experiences to be discovered on the island. With all these options you can "surround yourself" with water, nature, family, friends, adventure and history, to name a few.

In conjunction with the rebranding efforts, the basic informative DIPBB website, http://www.dauphinisland.org, has been redesigned into an interactive, mobile friendly site. Multiple sections, based on visitors' interests, feature easily accessible and valuable information for those researching and/or planning their trip to the area. Campground details, Fort Gaines info, beach rules, newsletter sign-up and a calendar of events are just a few of the helpful items found on the new site. The DIPBB has also added comprehensive social media platforms to their marketing efforts as well. They can now be found on Facebook, Twitter, Pinterest and Instagram. Links to all the new social media outlets are available on the site. All of this interactive media represents the new branding and is designed to be a hub of information and communication for those interested in visiting the Dauphin Island area.

Recently, Fort Gaines was placed on the National Trust for Historic Preservation’s “America’s 11 Most Endangered Historic Places.” This project was made possible through a grant with the Alabama Historical Commission and it is aimed to educate and spread the word about Alabama’s history. This grant also allowed them to preserve and restore several areas of Fort Gaines. Currently, the Fort has around 50,000 visitors a year and this project will enhance the overall guest experience by expanding the method at which the Fort can engage, inform, and interact with the public through the use of technology. Technology is a powerful tool and the Dauphin Island Park & Beach Board is excited to use OnCell’s technology of cell phone tours and QR scan codes to engage with the visitors of Fort Gaines in a way that will expand their understanding of Alabama’s history. Fort Gaines is an educational institution that seeks to promote Alabama’s history particularly the Fort’s integral role in the Battle of Mobile Bay for families within the region and for tourists. The Dauphin Island Park & Beach Board is also in preparation of commemorating the 150th Anniversary of Fort Gaines and its integral role in the Battle of Mobile Bay. One of the goals of providing this mobile tour is to help preserve historic Fort Gaines. The Dauphin Island Park & Beach Board does not receive any federal, state, county, or local funding; only through admissions and donations are they able to preserve this important monument to all the brave soldiers who fought and sacrificed in the American Civil War.

The Park & Beach Board is a non-profit corporation that provides recreational opportunities to the public. The Dauphin Island Park & Beach Board’s prime responsibilities are to provide family recreation opportunities to the public while promoting tourism to the area in a holistic manner. The Park & Beach Board has around 265 acres of parkland and in that we have 10 park facilities. The park system emphasizes leisure activities, outdoor recreation, environmental education, and public beach access. Each park facility offers a variety of programming generally directed toward the natural features and characteristics of the site. Our sites include:

  •     Historic Fort Gaines
  •     East End Boat Launch and Fishing Pier
  •     Dauphin Island Campground
  •     Audubon Bird Sanctuary
  •     Dauphin Island Public Beach
  •     Cadillac Square
  •     Aloe Bay Landing
  •     Bayou Herron Park
  •     Magnolia Park
  •     Penalver Park

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Harriet Shade
+1 (251) 605-4412
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Matthew Capps
since: 06/2013
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Dauphin Island Park and Beach Board
since: 07/2011
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