DAVACO’s Retail Development Division Helps Brands Improve Customer Engagement

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Utilizing DAVACO’s team of on-demand, W2/T4 retail development professionals, global brands are partnering with DAVACO to collect data-driven market intelligence and implement in-store merchandising, sales support and installation services to impact profitability.

Keith Winters, DAVACO CEO

DAVACO offers retail intelligence services for our brand partners to understand the customers’ shopping experience and further define compliance, needs and trends, either as an independent initiative or as an important first step in an ongoing program.

DAVACO continues to support retailers and wholesalers with specialized retail solutions to assess, maintain and improve customer engagement in locations across North America. Utilizing DAVACO’s team of on-demand, W2/T4 retail development professionals, global brands are partnering with DAVACO to collect data-driven market intelligence and implement in-store merchandising, sales support and installation services to impact profitability.

“Our team delivers an array of integrated services that support broader brand goals and take in-store presentation to new levels,” said Keith Winters, CEO, DAVACO. “DAVACO offers retail intelligence services for our brand partners to understand the customers’ shopping experience and further define compliance, needs and trends, either as an independent initiative or as an important first step in an ongoing program.”

DAVACO is currently performing a brand assessment program for a US based technology retailer, who needs visibility into the conditions of their company-owned and franchised stores. The DAVACO team is able to assess quantitative and qualitative data points, ranging from correct logo placement and up-to-date digital content to employees’ appearance and other store conditions. The company completed the first 630 stores in just under 5 weeks, with another 500 stores in process. In all, DAVACO will collect store intelligence for over 3,500 locations, with all data, photography and other documentation available via ClearThread®, DAVACO’s proprietary technology platform.

Featuring customer dashboards and advanced reporting capabilities, ClearThread offers 24/7 visibility from any computer or mobile device. Not only does the DAVACO team collect and catalogue the data, they also have the proficiency to provide strategic, flexible solutions to identify and resolve in-store issues in real time.

“Our client has told us that getting a precise picture of the physical condition at retail allows them to experience the brand through the eyes of their customers,” said Winters. “Utilizing this insight empowers them to develop actionable methods to improve brand perception and then rollout those elements on scale.”

Additionally, DAVACO’s merchandising and product support solutions are designed to optimize point of sale in each location and can be implemented at the time of a retail intelligence program or as a separate initiative, including: In-store presentation and maintenance of products; product/sales support training; fixture installation/merchandising of new shops; supply chain; ongoing coordinator coverage; POP support/compliance; plan-o-gram set up/support; and brand liaison for store/corporate.

“DAVACO’s in-store specialists complement and supplement our client’s existing team to meet shifting business priorities and to ensure that the brand vision is translated across all consumer environments,” said Winters.

For more information on DAVACO’s in-store services, contact a services specialist at melissa@davacoinc.com or visit the website at http://www.davacoinc.com.

About DAVACO, Inc.
DAVACO is the leading total solutions provider of high-volume remodels, rollouts, surveys, logistics and technology deployments for global brands throughout North America. Services include: ▪ Program and project management ▪ Fixture, equipment and graphic installations ▪ Digital signage and technology upgrades ▪ Hard and soft-line merchandising ▪ Site, marketing and pre-construction surveys ▪ Logistics and consolidation, from manufacturing to delivery ▪ Facilities maintenance programs ▪ ADA, safety and quality audits & remediation ▪ Fixture and graphic manufacturing partnerships ▪ Special initiatives. Founded in 1990, DAVACO is centrally based in the Dallas/Ft. Worth area in Irving, Texas, with regional offices and warehouse facilities across the United States. Canadian offices and warehouse facilities are located near Toronto, Ontario. DAVACO joined the Crane family of premier companies in 2017. DAVACO employs over 1,600 W-2 and T-4 employees across North America.

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