DaVinci and Million Dollar Baby Co Partner with Carter's

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Juvenile furniture brand launches co-branded line with leading children’s apparel company.

Colby Crib and Dresser from Carter's by DaVinci Collection

“We’re proud to draw upon both Carter’s and Million Dollar Baby Co's histories of providing outstanding products at great value.” Monika Shah, Brand Director, Million Dollar Baby Co

Popular juvenile furniture brand DaVinci and manufacturer Million Dollar Baby Co announced today that they have collaborated with children’s apparel leader Carter’s on a co-branded furniture line. Consisting of cribs, dressers and toddler rails, the line will be available in June at Target, Amazon, buybuy BABY, Walmart and other large retailers.

“We see a lot of alignment with Carter’s values and brand,” said Monika Shah, Brand Director, Million Dollar Baby Co. “We’re proud to draw upon both companies’ histories of providing outstanding products at great value.”

The line is consistent with Carter’s style and includes cribs and dressers. All cribs in the introductory line are 4-in-1 convertible cribs, meaning they can be converted to toddler beds, daybeds, and full-sized beds. Future product launches will include mini-cribs and additional storage options such as changing tables.

Pricing for the line is competitive with cribs starting at $179. All cribs will also be GREENGUARD Gold certified for low chemical emissions, contributing to improved air quality in the rooms in which the products are used. The cribs will be among the most affordable GreenGuard GOLD certified cribs in the market, consistent with both brands’ commitment to providing outstanding value.

“While Carter’s gets many requests for licensing concepts, we have to be very selective.” said Kendra Krugman, Sr. Vice President, Carter’s Brands and Licensing. “With every single one, we make sure we’re entering into a partnership with a company that shares Carter’s brand values and operates with the same integrity we do.”

She continued, “By teaming up with Million Dollar Baby Co, Carter’s is able to offer a natural extension of our existing product line, providing parents with baby furniture that’s thoughtfully designed and made to the same quality standards we set for all our products.”

“We’re very excited about this new opportunity, and look forward to offering our customers this exceptional product line.”

DaVinci has been dedicated to providing the best in quality, safety and design to parents for more than 25 years. Each product is thoughtfully designed and thoroughly tested in part through active partnerships with the leading authorities on safety. DaVinci seeks to provide parents with peace of mind at an excellent value. To date, the brand has served over one million families with its award-winning products. Additional info may be found at http://www.davincibaby.com

Million Dollar Baby Co designs and manufactures juvenile furniture ranging from best-selling DaVinci cribs to iconic, award-winning Nursery Works designs. Based just east of downtown Los Angeles, Million Dollar Baby Co boasts a small yet savvy and diverse team that designs products in-house for seven established brands including: Nursery Works, Babyletto, Million Dollar Baby Classic, DaVinci, Franklin & Ben, Ubabub and Capsule. Additional info may be found at http://www.milliondollarbabyco.com

Carter’s, Inc. is the largest branded marketer in the United States and Canada of apparel and related products exclusively for babies and young children. The Company owns the Carter’s and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through nearly 1,000 Company-operated stores in the United States and Canada and online at http://www.carters.com, http://www.oshkoshbgosh.com, and http://www.cartersoshkosh.ca. The Company’s Just One You, Precious Firsts, and Genuine Kids brands are available at Target, and its Child of Mine brand is available at Walmart. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter’s is headquartered in Atlanta, Georgia. Additional information may be found at http://www.carters.com.

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Jennifer Berson
DaVinci Baby
since: 01/2011
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