Pricing High-Tech Products with Insights from Michael Porter is a WIN

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Kaleah Publishing is pleased to announce Dawn Pugh’s new book Winning at PRICING: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies. The book features contributing excerpts from Michael E. Porter’s Competitive Advantage: Creating and Sustaining Superior Performance.

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Dawn Pugh’s book Winning at PRICING: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies is dedicated to showing readers the best practices for pricing a high-tech product. Incorporating excerpts from Michael E. Porter’s Competitive Advantage: Creating and Sustaining Superior Performance, Dawn uses a blend of new strategies and established practices to create a definitive resource for product managers.

Improving a marketing strategy for products in the high-tech industry involves positioning the product in a way that demonstrates value while emphasizing the advantages buyers will experience. However, establishing value in product positioning is not as easy as one might think. With this groundbreaking new book, product managers will be able to establish value and uniquely create competitive advantage for buyers in a way that utilizes time-tested strategies with non-traditional pricing tactics. Instructional and educational, this invaluable book offers high-tech industry professionals expert guidance on how to win at pricing.

Written specifically for high-tech product managers, the book instructs readers how to win at pricing by teaching them to avoid the common mistakes that defeat pricing strategies. A fantastic resource for product managers, sales representatives, and executives in the high-tech industry, Winning at Pricing expertly guides readers toward the creation of competitive advantage that will make buyers less reluctant to pay a premium price.

Michael E. Porter, a leading authority on the competitiveness and economic development of nations, states, and regions and the application of competitive principles to social problems such as health care, the environment, and corporate responsibility, is the fore most expert on competitive strategy. Combining time-tested strategies with innovative ways to establish value and create competitive advantages, this priceless resource is a must read for anyone in the high-tech industry.

Published and distributed in the United States and Internationally the book can be purchased on Amazon.com, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es, the CreateSpace eStore, and at thousands of major online and offline bookstores and retailers.

About the Author: Dawn Pugh has over a decade of experience in her field. A pricing expert in transforming the differentiation of high-tech products into creating competitive advantage for buyers, she has spent the majority of her marketing career focused on pricing, competitive pricing, and competitive analysis. Pugh earned her master’s at Ellis College at the New York Institute of Technology and her bachelor’s from the University of Minnesota’s College of Liberal Arts.

For additional information, please contact kaleahpublishing(at)gmail(dot)com or visit Dawn's author page.

All rights reserved and copy written 2013 Winning at PRICING: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat including Contributing Excerpts from Competitive Advantage: Creating and Sustaining Superior Performance.

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Dawn Pugh
kaleahpublishing@gmail.com
+1 (408) 324-4704
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@DawnLPugh
since: 08/2013
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