MO has quickly become a competitive advantage and differentiator. Driven by the requirement to demonstrate financial results, the need for companywide digital transformation and the pressure to pivot to customer intimacy as a strategy, marketing is under enormous pressure to deliver.
MILTON, Ga. (PRWEB) October 26, 2018
Revenue Marketing™ Agency, The Pedowitz Group (TPG), announces its next webinar, "Rise of the Strategic Marketing Operation Function," on Wednesday, November 7 at 2:00 pm ET – During the "live" 30 minute session, TPG’s Chief Strategy Officer, Debbie Qaqish, will reveal why today’s B2B marketing organization must create a strategic marketing operations (MO) function to drive revenue and thrive on a global stage. This webinar is based on Debbie’s wildly popular presentation at the 2018 MarTech East Conference in Boston, hosted by Scott Brinker. Register here to attend the webinar.
Attendees will learn:
> Key differences between regular and strategic MO and why it matters to executives
> Five stages of maturity to achieve a strategic MO function
To illustrate her points, Debbie will share two compelling case studies from Verint’s VP of Marketing Operations, Dan Brown, and Alex Simoes, Senior Director of Business Enablement, Sysco LABS.
“MO has quickly become a competitive advantage and differentiator. Driven by the requirement to demonstrate financial results, the need for companywide digital transformation and the pressure to pivot to customer intimacy as a strategy, marketing is under enormous pressure to deliver,” notes Debbie. “In this environment, the CMO must apply left-brained thinking to solve increasingly complex and challenging situations.”
TPG’s November webinar is part of a monthly webinar program launched earlier this year. The Customer Journey webinars each attracted hundreds of registrants indicating the importance of these topics to marketing executives.
“Marketing Operations (MO) is core to becoming customer-centric. The high conversion rates from the webinars prove unequivocally that that MO is a topic that resonates strongly with today’s marketer,” notes TPG CMO, Kevin Joyce. “Our webinars deliver sage, applicable advice on how to build and optimize a strategic Marketing Operations function and operationalize the customer experience.”
The December webinar, presented by Debbie, will focus on MO maturity – Other webinars this year have embraced customer-centricity as the underlying theme, and include: "Adjusting your 2019 Budgets for Customer Centricity," "Mapping the Customer Journey," "Quantifying the Customer Journey," "Who Owns the Customer Journey" and others. Download and listen to them here.
About the Speaker
Debbie Qaqish inspires others to embrace revenue accountability. She has been helping B2B companies drive revenue growth for over 35 years. As Principal Partner and Chief Strategy Officer of TPG, Debbie manages global client relationships and leads the firm’s thought leadership initiatives.
Debbie is author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketing Radio, which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation. Her second book, “Rise of Marketing Operations” is due out in fall 2018. A PhD candidate, Debbie also teaches an MBA course at College of William & Mary on Revenue Marketing.
For the last six years, Debbie has been named One of the 50 Most Influential People in Sales Lead Management. She has also won SLMA’s Top 20 Women to Watch distinction for four years. Kapost named Debbie among the Top 40 Most Inspiring Women in Marketing. FierceCMO Magazine named Debbie one of the Top 10 Women CMOs to Watch.
Debbie writes a regular column for AMA B2B Insights, MarTech Today, MarTech Advisor and MarTech Series. She also contributes to other publications such as MarketingProfs, Chief Marketer and CMO.com. Debbie speaks regularly at industry events including Scott Brinker’s MarTech Conferences. She also serves on the Board of Advisors for the Sales Lead Management Association.
About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group (TPG) wrote the book and is the undisputed thought leader on Revenue Marketing™. As a partner, TPG helps companies plan, build and optimize their revenue engine by delivering services in MarTech, demand generation and marketing operations. TPG believes Marketing is the driver of customer engagement that fuels the revenue engine. The Pedowitz Group customers have won over 50 national awards for their Revenue Marketing excellence. To discover how TPG can help your organization become a successful Revenue Marketer™, visit http://www.pedowitzgroup.com, call 855-REV-MKTG or visit Revenue Marketer Blog.