Deco Lighting Appoints Central Regional Sales Manager

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Deco Lighting announces that it has hired Ronn Koehler as the company’s Central Regional Sales Manager.

Deco Lighting, a leader in U.S.-made LED lighting products, has hired Ronn Koehler as the company’s Central Regional Sales Manager. Ronn comes most recently from Amerlux, and before that he was the Central Regional Sales Manager for CREE, Inc. where he managed lighting representatives and lighting sales, including school and hospital lighting verticals. Coming with a great reputation in sales and specification design, Ronn holds a PHD in Business Management and a Lighting Certified Degree.

With 32 years in the industry, Ronn has been a Master Electrician in the State of Michigan and was the president of his own lighting agency. Previous to CREE, Inc. he spent four years as a Specifications Sales Manager for Philips Daybrite.

Ronn Koehler made the following statement:
“Deco Lighting is unlike any other company I’ve encountered. With a young and forward-thinking leadership, Deco is poised to rise to the top of our industry. Combining the latest digital technology with the best fixtures and value, then backing it up with a ten-year warranty that INCLUDES labor…they’ve created the kind of “secret sauce” that is rare at any company, in any industry. I am honored to be part of their team.”

Says VP of Sales and Marketing Steve Schwartz, “We’re very excited to bring Ronn in. He has great relationships in the industry and a proven track record of increasing sales in the territories he’s managed. We have total confidence in his ability to achieve our company goals.”

“As we continue to experience record growth, we know we need to bring on additional resources,” said Sam Sinai, Deco Lighting CEO. “Ronn was the perfect candidate for the position. He has worked in the same capacity for other major manufacturers and has a proven, successful track record. He will be a tremendous asset to our customers on every level.”

Deco Lighting Continues its Record Growth
Listed in Inc. Magazine’s 34th Annual list of top 5,000 fastest-growing private companies in America, and recently listed by the Los Angeles Business Journal as one of the 100 Fastest Growing Private Companies in Los Angeles, Deco Lighting has nearly doubled in size in the past two years. Constantly winning industry awards from Edison Report, Lightfair International, IES and others, Deco has emerged as a leader in high-quality, energy-efficient LED technology. With Nichia as its strategic LED partner, Deco Lighting’s sales have driven its recruitment of top lighting engineers, sales managers and sales representatives across the country.

Ronn Koehler will be responsible for managing a large network of Deco’s sales representatives from the upper, central region through Canada. He will be growing specification and distributor sales and promoting all facets of Deco Lighting’s deep line of specification and commodity LED products.

Ronn can be found after-hours riding his bicycle or Harley, anything with two wheels. His family includes three children, four dogs, two cats and a horse.

About Deco Lighting®
Deco Lighting is a leading provider of innovative lighting fixtures and systems for the commercial, municipal, and utility markets. Based in Commerce, California, Deco Lighting is Digitizing Light™ by offering the latest in green technology, energy-saving lighting, and efficient controls. Continually winning industry awards and patents for their unique US-made products and designs, Deco Lighting utilizes the latest and most advanced lighting technologies to improve lighting quality, increase efficiency, and sustain the environment. To learn more about Deco Lighting, visit their website at

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Ben Peterson
Deco Lighting
+1 (310) 366-6866 Ext: 208
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since: 02/2011
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