Demetrakis (Jim) Ioannou Shows Why ‘Inner Beauty Is What Counts’

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New educational book shares all aspects of Greek/Cypriot proverbs, their literal, metaphorical meaning.

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During his childhood, author Demetrakis (Jim) Ioannou was fascinated by Greek proverbs and sayings (Paroimies). His desire to pass these ancient proverbs and sayings to non-Greek speaking readers who are interested in them and also interested in the Greek/ Cypriot culture, family values and life in general, prompted him to write “INNER BEAUTY IS WHAT COUNTS” (published by Xlibris AU).

This is an educational/fictional book full of fun and wisdom in which readers can learn all aspects of proverbs, their literal and metaphorical meaning, the way and place they are used and also the actual Greek/Cypriot pronunciation. Ioannou combines all the serious stuff with stories from his own life experience as examples in this book.

“There are no other books that go to that depth in Greek/Cypriot proverbs and be interesting to read like my book,” Ioannou says. “This is a book to keep and refer to from time to time. I believe every house library would be enriched by it.”

Ioannou considers proverbs to be like the commandments of life, regardless of what era one lives in. In “INNER BEAUTY IS WHAT COUNTS,” there is a moral in each proverb that relates to almost every day life and hopes to help readers in their decision making.

By Demetrakis (Jim) Ioannou
Hardcover | 6 x 9in | 446 pages | ISBN 9781503509139
Softcover | 6 x 9in | 446 pages | ISBN 9781503509122
E-Book | 446 pages | ISBN 9781503509115
Available at Amazon and Barnes & Noble

About the Author
Jim Demetrakis Ioannou was born in 1949, in a little picturesque village called Ora, on the island of Cyprus. Growing up in a family of four boys during the occupation of Cyprus by the British was not very easy for him. In 1970, he migrated to South Africa, where he met his wife Irene and in 1973, they got married in the Greek Cathedral Church of Johannesburg. They had two children, Christalene and Angelo. In 1977, they decided to move to Melbourne where Irene was born, to reunite with her parents and the rest of her family where they live up until this day.

Xlibris Publishing Australia, an Author Solutions, LLC imprint, is a self-publishing services provider dedicated to serving Australian authors. By focusing on the needs of creative writers and artists and adopting the latest print-on-demand publishing technology and strategies, we provide expert publishing services with direct and personal access to quality publication in hardcover, trade paperback, custom leather-bound and full-color formats. To date, Xlibris has helped to publish more than 60,000 titles.For more information, visit or call 1800 455 039 to receive a free publishing guide. Follow us @XlibrisAus on Twitter for the latest news.

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