Rising Disposable Income & Casualization of Attire in Workplace Drive Demand for Denim Jeans, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Denim Jeans markets. Global market for Denim Jeans is forecast to reach US$64.1 billion by 2020, driven by increasing disposable income, Westernization of work culture and the ensuing rise in popularity of denim jeans as business causal wear.

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Denim Jeans: A Global Strategic Business Report

San Jose, California (PRWEB) April 25, 2014

Follow us on LinkedIn – Denim jeans have presently become a necessity and an essential wardrobe staple, as it provides comfort and has a longer life span compared to other apparel. Currently, jeans are available in a variety of colors and styles to suit various consumer needs. Denim jeans have also demonstrated their capability to transcend beyond age and gender barriers. Denim represents an evergreen fashion trend and is widely endorsed by a number of fashion models. Denim sales based on styles and fits are heavily dependent on street fashion and celebrity fashion trends. Growth in the market is influenced by economic, social and demographic trends. Growing penetration of casual wear in the workplace as a result of the retirement of aging baby boomers, and a parallel rise in young professional workforce is benefitting growth in the market.

Innovation remains critical to market growth and jeans have been reinvented from time to time over the last few decades. Manufacturers are focusing on offering newer designs, styles, and fits to suit changing consumer preferences and fashion trends. Biggest trends currently in vogue include jeggings and distressed denim. While Jeggings, which is a combination of leggings and jeans, became a must-have among female customers, especially the younger population, distressed denim which can be faded, ripped, tea-dyed, splattered with paint and acid washed to give the jeans a well-aged look, became popular among both men and women. Light washed denim to medium hued jeans, and indigo colored denim are growing in popularity. The light shades of the denims are being counterbalanced by brightly colored floral and Aztec prints. Denim is no longer confined to jeans. Denim has spread to accessories with stonewash-style shoes and bags. Patchwork duffle bags and totes are gaining visibility among fashion aware consumers. Aggressive promotions of innovatively styled denim garments are driving growth in the jeans segment. The growing popularity of premium denim jeans is additionally expected to lend traction to market growth. BRIC countries remain as hotspots for growth with jeans manufacturers based in Western countries increasingly looking towards these markets for growth, where apparel spending remains strong.

As stated by the new market research report on Denim Jeans, Europe represents the largest market worldwide. Although developed regions such as the United States and Europe represent mature markets, they are expected to hold a major share of the global market. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 9.4% over the analysis period. Growth in the region is led by rising disposable income, surging GDP rates, rising number of women in the workforce, rapid rates of urbanization, Westernization of lifestyles and rising fashion consciousness.

Key players covered in the report include 7 For All Mankind, Aarvee Denims & Exports Ltd, Arvind Limited, Black Peony (Group) Co Ltd, Diesel S.p.A, Edwin Company, Gap Inc, James Jeans, Lee Jeans, Levi Strauss & Co, Mavi Jeans, Nien Hsing Textile Co Ltd, Orta Anadolu, Raymond Ltd, and True Religion Apparel Inc, among others.

The research report titled “Denim Jeans: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a market trends, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections in value terms for the period 2013-2020 for all major markets of Denim Jeans, including US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World. The report also analyzes sales of denim jeans in terms of volume for the global market.

For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Denim_Jeans_Market_Report.asp.

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/

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  • Raghu Gopal
    Global Industry Analysts Inc
    +1 408-528-9966
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