WPI Communications Publishes Guide to Building Dental Referrals

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Special report identifies the ways dental specialists can thank colleagues for dental referrals.

WPI Communications, Inc., a newsletter marketing firm that has helped professionals build their practices for more than 60 years, recently released a special report titled, “Powerful Ways to Acknowledge Professional Dental Referrals—And Keep Them Coming.” The 11-page guide provides practical tips and best practices for dental specialists aiming to increase the value of their dental practices with patient referrals.

Patient referrals are a precious commodity for dental specialists. Provider referrals can be an especially impactful source of lucrative, long-term relationships. Endodontists, oral surgeons, orthodontists, pediatric dentists, periodontists and prosthodontists all benefit from referrals by general dentists and other health care professionals to build their practices.

This white paper provides insight into the most effective methods and techniques for dental specialists to show their appreciation to these referring professionals. By appropriately acknowledging referral sources, dental specialists will meet four important objectives:

  • Build goodwill with influential health care providers
  • Demonstrate your commitment to patient care
  • Establish a repeatable process for consistent and meaningful expression of gratitude
  • Boost the quality and quantity of professional referrals

Consistently receiving high-quality referrals is an ongoing challenge for many dental specialists. It’s common for referrals to wax and wane in accordance with seasons, changing demographics, economic trends and other factors. Regardless of whether it is a peak or trough period, the most successful dental specialists don’t take referrals for granted; they work hard to generate them. And they work hard to ensure that they continue to receive them.

“Some dental specialists perform a variety of activities to encourage referrals, from making office visits to attending and participating in professional networking events to sending referral-generating newsletters,” said Steve Klinghoffer, president of WPI Communications. “Regardless of what activities you engage in to obtain these all-important professional referrals and how many new patients you receive, you must demonstrate your gratitude and be sure no providers slip through the proverbial cracks and feel unappreciated.”

It’s not uncommon for referring dentists and other professionals to send patients to a specialist for some time, even years, but then suddenly opt to send patients elsewhere. There are many reasons for this, including insurance coverage, quality of care and even simple misunderstandings. But there are other reasons that dental specialists must be particularly mindful of. This guide reviews those reasons and lists several ways for dental specialists to politely acknowledge dental referrals in such a way that they keep coming.

The guide also emphasizes the importance of creating a system to consistently acknowledge dental referrals. The ideas in the guide, as well as any others that dental specialists already use in their practices, are only as good as the consistency and professionalism with which they’re instituted. A consistent and structured system ensures that dental specialists acknowledge all referral sources in a timely fashion.

Sections of this special report include:

  • Avoid the Three Big Referral Friction Points
  • First-time Dental Referrals
  • Ongoing Dental Referral Sources
  • Lapsed Referral Sources    

This free report can be downloaded at http://wpicommunications.com/request/acknowledge-dental-referrals/.

WPI Communications, Inc., helps professionals market their practices through editorially based programs that position the practice as being knowledgeable, well trained and willing to communicate its expertise. WPI has been providing newsletter marketing services to professionals since 1952. For more information about WPI Communications or “Powerful Ways to Acknowledge Professional Dental Referrals—And Keep Them Coming,” please call 800-323-4995, e-mail info[AT]wpicommunications[DOT]com or visit http://wpicommunications.com.

Contact
Vincent Gragnani
Marketing Coordinator
WPI Communications, Inc.
55 Morris Avenue
Springfield, New Jersey 07081
Tel: 973-544-0409 | 800-323-4995, ext. 1018
Fax: 973-467-0368 | 800-677-9742
E-mail: vgragnani[AT]wpicommunications[DOT]com
Web site: http://wpicommunications.com

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