Dental Hero Bear Passes 2 Million Video Views On Facebook

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Cartoon bear created by Vector Toons relieves anxiety for kids afraid of visiting the dentist and boosts sales for dental offices and oral care brands.

Brushy Bear, Flossy Fox and Cavity Cat

Brushy Bear, Flossy Fox and Cavity Cat

I never expected this kind of response in just nine months.

Since its introduction just nine months ago, cartoon character Brushy Bear, has received more than two million video views on Facebook and YouTube.

Brushy Bear, created by Vector Toons to help young dental patients conquer their fear of going to the dentist, is fast becoming an Internet video sensation. The dental health community certainly has embraced the character: Hygienists and dental assistants introduce Brushy Bear to patients, which has helped the oral care hero to go viral.

No one is more pleased and surprised by the news than Brad Gosse, creator and owner of Toronto, Canada-based cartoon clip art company His firm created the character to ease kids’ fear of visiting the dentist through laughter.

"In December 2015, this was just a fun idea. I thought we would see if it had legs,” Gosse said. “I never expected this kind of response in just nine months." took the character to the dental offices and oral care brands and found that Brushy Bear struck a chord with professionals and patients. Nine months and two million social media views later, it’s clear kids and parents enjoy watching Brushy Bear make light of dental topics like visiting the dentist, the importance of flossing, the need to limit sugar consumption, how to combat bad breath, and more. And companies say the character is helping their bottom line.

"Working with Brushy Bear has been great for our brand," said David Johnson, VP of Marketing for Peak Enterprises, Inc., makers of TUNG Brush & Gel. “The first month after the video went live, we saw a massive spike in sales, and we've seen double-digit growth overall in the time since then.” With its successful strategy proven to be a winner, Brushy Bear is looking for dental offices and oral care companies to be exclusive marketing partners.

Brushy Bear videos can be seen on Facebook and YouTube.

Vector Toons, based in Toronto, is a graphics firm founded by Brad Gosse. The company specializes in creating and marketing digital vector clip art images covering a host of subjects.

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Brad Gosse
Vector Toons
+1 (415) 644-5080
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since: 10/2015
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