Dental Marketing Firm Releases “7 Major Marketing Trends: Build Your Dental Practice with Newsletter Marketing"

WPI Communications identifies marketing trends for dental practices.

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Springfield, NJ (PRWEB) December 30, 2013

WPI Communications, Inc., a newsletter marketing firm that has helped dentists and other professionals build their practices for nearly 30 years, recently released a special report, “7 Major Marketing Trends: Build Your Dental Practice with Newsletter Marketing.” This 12-page guide helps dentists seize marketing opportunities and increase the value of their practices.

Change for dental practices is constantly occurring. In few places is this truer than in dental marketing. A stream of new avenues for dental practices to spend their marketing dollars is steadily emerging, from Internet marketing to content marketing to more traditional methods, such as print advertising and direct mail. In the nearly three decades that WPI Communications has worked with professional practices, the company itself has seen many changes. For many dentists, focused on the day-to-day responsibilities of treating patients and running a practice, these changes can be overwhelming.

While it sometimes seems like the next “revolutionary” marketing technique appears daily, one thing has not changed: the proven return on investment of newsletters for dental practices. WPI Communications has created this special report to help dentists make sense of the latest developments, from social media to e-mail newsletters. This report combines WPI’s marketing expertise in serving dental practices, along with the research reported on its Newsletter Marketing Tips blog.

The recommendations in this report are aimed at the following audiences:

  • pediatric dentists and others seeking to keep in touch with patients
  • dental specialists, such as endodontists, periodontists and orthodontists, seeking to reach referring dentists, physicians and other health care providers

“Regardless of whether you use newsletters to communicate with your patients or referring health care providers, your dental practice will benefit from a deeper understanding of these essential marketing trends,” said Steve Klinghoffer, president of WPI Communications. “A growing number of dentists are using newsletter marketing to build their practices. This is clear from our Dental Marketing Barometer Survey, which reaches hundreds of dentists across several specialties.

“Newsletters, whether in print or sent by e-mail, are ideally suited and highly effective for the unique marketing needs of dental practices,” Klinghoffer added. “If you are considering newsletter marketing, this report will also show you how a solid program will keep your practice current with the most reliable marketing trends, and help you to take advantage of these to grow your practice.”

The marketing trends detailed in this special report include

  • content marketing
  • social media
  • direct mail
  • personalization and personal touches for print and e-mail newsletters

“Note that these are not overnight, here-today-gone-tomorrow trends,” Klinghoffer said. “Instead, they are either well established or reliably emerging developments. Smart practices should be aware of these and consider how best to benefit from them in their marketing plans for the next 12 to 24 months.”

This free report can be downloaded at http://wpicommunications.com/download-7-marketing-trends-dental/.

WPI Communications, Inc., helps professionals market their practices through editorially based programs that position the practice as being knowledgeable, well trained and willing to communicate its expertise. WPI has been providing newsletter marketing services for nearly 30 years. For more information about WPI Communications or “7 Major Marketing Trends: Build Your Dental Practice with Newsletter Marketing,” please call 800-323-4995, e-mail info(at)wpicommunications(dot)com or visit http://wpicommunications.com.


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