Newsletter Marketing Firm Releases “The Complete Guide to Building Your Dental Practice with E-mail Marketing”

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WPI Communications Offers Dental E-mail Marketing Guide

To help dental practices build a solid e-mail list and increase revenue with e-mail marketing, WPI Communications, Inc., a newsletter marketing company, released a special report, “The Complete Guide to Building Your Dental Practice with E-mail Marketing.” This guide provides tips for dentists looking to build their practices using e-mail and e-mail newsletters to keep in touch with their patients.

As competition increases, it’s more important than ever for dental practices to communicate regularly with patients or referring health care providers. For today’s dentists, building an e-mail list is the simplest and most convenient way to remain connected to their audience. This medium presents a wealth of opportunities, as well as its share of challenges. In a world teeming with spam, viruses and e-mail overload, it can be difficult to earn the attention and trust of patients. That’s why it’s critical that professionals use trusted strategies to build and maintain their e-mail lists.

“You can provide the most extraordinary service and care to your patients, but what happens when they are not present in your office?” asked Steven Klinghoffer, president of WPI Communications. “How many competing dental practices contact them and attempt to woo them away? E-mail is the quickest and easiest way to systematically reach your audience, and it’s being used extensively by dentists and dental specialists. If you don’t use e-mail, you are missing out on an opportunity to build loyalty among your patients. And if you are not using e-mail optimally, you could be making costly mistakes.”

Sections of this special report include

  • Stay current: keep the list up-to-date
  • Avoid getting banned by e-mail service providers
  • Create other ways to encourage opt-ins
  • Go viral: when e-mail keeps on giving
  • Play by the rules of engagement: tips for making the most of your e-mail list
  • Measure and manage unsubscribes

“‘The Complete Guide to Building Your Dental Practice with E-mail Marketing’ is written not only for dental practices looking to start an e-mail marketing program but also for those trying to make the most of their existing e-mail marketing program,” Klinghoffer said. “With any kind of marketing program, return on investment is key, and newsletters are no exception.”

“Because e-mail communication is so cost-effective and can be so powerful, you’ll be ahead of other dental practices that spend thousands of dollars a year on other, less effective, less consistent advertising methods,” he added. “Furthermore, if you follow the recommendations in this white paper, you can be even more successful with your e-mail marketing than those who have been doing it for years.”

Building a solid, legitimate e-mail list is especially important for practices that use popular e mail marketing tools. Even small-volume, infrequent users of these tools can experience frustration and setback. These e-mail service providers have been known to suspend the accounts of first-time users who receive “too many” e-mail bounces from their marketing database. They may even suspend users’ accounts that have just one or two spam complaints filed against them.

Don’t let this happen to you. Avoid these pitfalls and effectively grow your practice by building an excellent quality e-mail database. This guide will show you how.

The free report can be downloaded at

WPI Communications, Inc., helps professionals market their practices through editorially based programs that position the practice as being knowledgeable, well trained and willing to communicate their expertise. WPI has been providing newsletter marketing services to professionals since 1952. For more information about WPI Communications or “The Complete Guide to Building Your Practice with E-mail Marketing,” please call 800-323-4995, e-mail or visit

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Vincent Gragnani
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