Professional Protector Plan® For Dentists Join with the ADA to Provide Dental Students with a Practical Guide to Internet Marketing

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The ADA Practical Guide to Internet Marketing - Student Edition is available to fourth year dental students at no cost. Students may access the e-book on the ADA student portal or on the Professional Protector Plan® For Dentists website.

Malpractice Insurance and Professional Liability Insurance for Dentists and Dental Community

Professional Liability Insurance for Dentists | Malpractice Insurance

The publication provides dental students with resources to assist in building an online marketing presence for their future dental practice. Components of a comprehensive Internet marketing plan and a digital marketing strategy will aid in the successful launch of social media sites, enhance search engine optimization efforts, and assist in managing professional online reputations.

The Guide, an abbreviated version of the original The ADA Practical Guide to Internet Marketing, will include the following chapters:

  • Putting it Together: The Building Blocks of Internet Marketing
  • Legal Considerations for Digital Internet Marketing
  • Reputation Management for Dentists

Key takeaways for dental students include: identifying and establishing goals and budgets for their practice, the importance of creating an effective website, and developing a social media presence. Also included are federal and state law advertising basics, including privacy concerns and copyright issues related to social media.

About Professional Protector Plan for Dentists

Through their network of specialized agents, the PPP has been serving dentists nationwide since 1969. This comprehensive insurance program was developed specifically for the dental practice by providing insurance protection through professional liability insurance, malpractice insurance, general liability, employment practices liability, workers’ compensation, and property insurance products. Underwritten by CNA, rated “A” (excellent) by AM Best for financial stability, the PPP has proven to be a stable force in the dental professional liability marketplace.

Coverage Territory for The Professional Protector Plan for Dentists includes the following:
Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, the District of Columbia, Puerto Rico and the Virgin Island

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Rebecca Carter

Kristin Garrison
Professional Protector Plan for Dentists
since: 10/2011
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