“This research gives us a better understanding of the state of the industry, and in turn we can better-orient our roadmap this year."
(PRWEB) January 21, 2016
In October 2015, AdGear commissioned Ad hoc research to conduct an independent survey of Canada’s top digital marketers. The objective: to paint a reality-based picture of insights, trends, and areas of opportunity for Canada’s digital advertising landscape. The survey's 74 respondents, all marketing professionals who hold decisional roles in their companies, answered approximately thirty questions via a fifteen-minute phone interview.
Vlad Stesin, co-founder at AdGear and VP Product, says “This research gives us a better understanding of the state of the industry, and in turn we can better-orient our roadmap this year. It offers a clearer view of Canadian marketers' priorities and points of frustration with their ad technology providers.”
“The digital media industry in Canada is growing at a quick pace, but there's a lack of data to support marketers' planning decisions for the upcoming year," adds Yves Poiré, AdGear's President. "This research offers insights which will help guide their efforts, as well as benchmark their priorities against those of their peers."
The study is now complete and available for download at AdGear’s site. While some results are expected, there are a few surprising ones, too:
- Find out what respondents feel are the main strengths of their DSP / DMP, and how this influences their use and execution of programmatic campaigns.
- Is Canadian programmatic moving in-house? Discover the top reasons that are motivating marketers to move programmatic campaigns in-house, while managing an average of three cross-channel marketing platforms.
You're invited to download and explore the 25-page report driven by today's marketers. The study illuminates Canada’s unique position on cross-channel advertising initiatives, programmatic marketing technology adoption, ad fraud issues, digital budget allocation, and much more.
AdGear Technologies, Inc. is a technology company, building platforms and services to enable digital advertising innovators. The company is privately owned and operated out of its Montreal and Toronto offices.