Ecommerce technologies such as dynamic product bundles and digital subscriptions are giving media companies a clear competitive advantage, and smart CEOs are planning their digital monetization strategies now
(PRWEB) September 12, 2013
Elastic Path Software Inc., the digital commerce company, today announced that it will be a presenting speaker at Digital Entertainment World (DEW), a premier trade show for global media professionals organized by IDG and Digital Media Wire.
Digital Entertainment World is the must-attend B2B event and marketplace for global media and technology executives to evaluate the digital media landscape, meet partners and discuss digital monetization models. The three-day event brings together leading industry executives from games, music, video and publishing to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the digital entertainment ecosystem.
Elastic Path Chief Technology Officer Sal Visca will be a featured speaker, covering topics such as how to plan a digital monetization strategy and how to prepare a company’s technology and business infrastructure to monetize digital content effectively.
“Creators of digital media need to not only survive but thrive in the face of digital disruption,” said Visca. “Ecommerce technologies such as dynamic product bundles and digital subscriptions are giving media companies a clear competitive advantage, and smart CEOs are planning their digital monetization strategies now.”
Among the other industry speakers will be Rick Cotton, General Counsel, NBCUniversal; Doug Scott, President, Ogilvy Entertainment; David Payne, Chief Digital Officer, Gannett; Kevin Conroy, President,Interactive & Enterprise Development, Univision Communications; Phil Wiser, Chief Technology Officer, Hearst Corporation; Rio Caraeff, Chief Executive Officer, VEVO; Terry McBride, Chief Executive Officer, Nettwerk Music Group; Peter Csathy, Chief Executive Officer, Manatt Digital Media; and, Grant Johnson, Chief Executive Officer, Interpret.
Digital Entertainment World takes place on Feb. 18 - 20, 2014 in Los Angeles.
For more information about the Elastic Path ecommerce platform, visit http://www.elasticpath.com.
About Elastic Path
Elastic Path builds ecommerce software that powers the next generation of digital experience. We help businesses maximize revenue from their goods, services, and content with solutions that empower companies to create outstanding customer experiences that drive engagement and conversion. Elastic Path technology brings this functionality to multiple touchpoints – websites, apps, APIs, and more – while generating a single view of the customer. Market leaders, including Google, Pearson, Symantec, Time, and Virgin use Elastic Path to drive billions of dollars in digital commerce annually.
For Additional Information:
Marketing Communications Manager
Elastic Path Software
604-408-8078, ext. 275