Dallas,TX (PRWEB) December 29, 2014
Increased adoption of digital media is one of the key factors which are driving the growth of the global digital marketing software. The need to improve marketing effectiveness and customer E-experiences as well as the need to develop digital competitiveness are some of the key factors which are driving the global market for digital marketing software. The global digital marketing software market is expected to grow at a compound annual growth rate of 16.87 percent during the period from 2014 to 2019. Key leading countries in the global market for digital marketing software are the US, Germany and China.
Currently, there is high demand for geomarketing or location-based marketing among organizations. Geomarketing uses GPS technology to deliver multimedia content which is customized to the potential customer based on their geographical location. The global digital marketing software market can be segmented according to category, geography and end-user. According to category, the global digital marketing software market can be segmented into CRM software market, email software, E-commerce software, marketing automation software, web analytics, web content management (WCM), social CRM and sales CRM. Complexity in selecting the right digital solution is one of the major challenges to the growth of the market.
Key players in the global market for digital marketing software are Microsoft, IBM, Adobe Systems, SAP, Oracle and Salesforce Inc. Other important players in the market are Autonomy, eBay, Ensighten, HubSpot, IgnitionOne, Infor, Jive, Marketo, MediaBank, Millennial Media, Neolane, Neustar, Opentext, SAS, Sitecore, Teradata and Webtrends. Adoption of SaaS-based solutions, steady shift to comprehensive platforms and retargeting trends are some of the emerging trends in the global digital marketing software market.
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Table of Contents
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Digital Marketing Software by Category
08. Market Segmentation by End-user
09. Market Segmentation by Geography
10. Key Leading Countries
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
19. Key Vendor Analysis
20. Other Reports in this Series
List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: Global Digital Marketing Software Market Segments
Exhibit 3: Segments of Digital Marketing Software with Major Providers
Exhibit 4: Global Digital Marketing Software Market 2014-2019 (US$ billion)
Exhibit 5: Market Size Comparison with 2012-2016 Forecast (US$ billion)
Exhibit 6: Global Digital Marketing Software Market Segmentation 2014
Exhibit 7: Global Digital Marketing Software Market Segmentation 2014-2019 (US$ billion)
Exhibit 8: Global Sales CRM Market 2014-2019 (US$ billion)
Exhibit 9: Global Social CRM Market 2014-2019 (US$ billion)
Exhibit 10: Global Email Software Market 2014-2019 (US$ billion)
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Key players in the Global TV Advertising Market: CBS Corp., Comcast Corp., News Corp. and Viacom Inc.
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Key players in the Global Outdoor Advertising Market: CBS Corp., Clear Channel Outdoor Inc., JCDecaux, Lamar Advertising Co. and Ströer Media AG.
Rapid growth in programmatic spending by advertisers and the exponential rise in RTB buying are the major trends contributing to the growth of the Global Mobile Advertising market. Market vendors are increasingly harnessing the RTB platform by increasing their spending because it enables them to buy ad space on a real-time basis. Companies are shifting their focus to the rapidly growing Global Mobile Advertising market.
Key players in the Global Mobile Advertising Market: Facebook Inc., Google Inc., Microsoft Corp., Millennial Media, Twitter Inc. and Yahoo Inc. Other Prominent Vendors in the market are: Amobee, Apple, Chartboost, Flurry, HasOffers, InMobi, MoPub, Opera Mediaworks and Vungle.
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