While marketing trends have changed, the goal remains the same: to inform potential customers about your products and services.
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Toronto, Canada (PRWEB) September 02, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, announces its top three digital marketing strategies for brands looking to increase their online exposure.
"While marketing trends have changed, the goal remains the same: to inform potential customers about your products and services. Where traditional marketing efforts were more concerned about pushing a brand with advertising and cold calls, the Internet is about sharing targeted information and engaging customers," says Andy Wu, business development manager at Numero Uno Web Solutions. "To succeed online, brands need to know how to attract users, make their web sites more discoverable on search engines, and encourage conversions."
Mobile devices have become a core part of life for Canadians, Wu explains. On top of that, Canadians are getting more and more comfortable with making purchases on their mobile devices. As a result, it’s more important than ever before for smaller businesses looking to reach a larger audience to implement a mobile marketing strategy. Sites that are mobile friendly not only have a better chance of ranking higher on search engines like Google, but are also better at engaging on-the-go users, Wu points out.
"Digital marketing is about trying to engage as many online users as possible. That’s why it’s important for brands to understand not just who their target audience is, but what their online habits are," Wu adds. "That might mean adopting any number of different online marketing strategies, including a web site, social media channels, blogs, and press releases."
The experts at Numero Uno Web Solutions conclude that when it comes to ranking higher online, the quality of content is always better than quantity of marketing channels. Quality content doesn’t overtly sell a product; rather, it helps consumers connect with the brand though creative storytelling. According to Wu, this means creating original, fresh, high-quality content that uses want to share, which helps smaller businesses reach new audiences.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).