Digital Marketing Software Market Worth $56613.2 Million by 2019 - New Report by MarketsandMarkets

Share Article

The report provides insights into major market drivers, restraints, opportunities, challenges, global adoption trends and key issues in the digital marketing software market. (



The major vendors in the Digital Marketing Software Market are IBM, Oracle, Adobe systems, Hubspot, SaS, Microsoft, SAP, Marketo, Hp, Salesforce and many others.

This MarketsandMarkets report forecasts the global Digital Marketing Software Market to grow from $25840.2 Million in 2014 to $56613.2 Million by 2019 at a Compound Annual Growth Rate (CAGR) of 17.0%.

Browse 65 market data Tables and 57 Figures spread through 146 Pages and in-depth TOC on "Digital Marketing Software Market".

Early buyers will receive 10% customization on this report.

Speak to Analyst @

Digital marketing is the process of integrating platforms and customers' experience through a digital channel. Growing competition has necessitated the evolution of marketing strategies from selling to customer satisfaction and retention. Also surge of internet and increased digitalization has given marketers enormous scope to target their customers and enhance user experience.

Digital marketing software's offers the prospect of increasing and improving the interactions and relationships with current and prospective customers through social networking sites, instant messaging systems and mobile applications (apps). The increasing need of DMS (Digital marketing software) market is attributed by increasing digital marketing proportion in overall marketing budget of organization, real time marketing, large volume of unstructured data, increasing internet usage and broadband connections, emerging social media platform and increasing adoption of mobile devices. All these factors are driving the growth of Digital marketing software market. Furthermore cloud solutions are playing significant role in propelling the growth due to its attributes that includes cost effectiveness, minimum IT investment, automatic integrations and easy accessibility. Also mobile marketing and social media marketing are the great ambassadors in the growth of this market.

The success of every organization is based on the performance levels and their competitiveness in the market. Hence it is of utmost importance to identify, acquire and manage the digital technology to deliver multimedia content to the potential customer based in different geographical location. Increased adoption of digital media is one of the key drivers which is also pushing the market of digital marketing software. Demand of social media and social advertising are also some of the key factors which are driving the growth of digital marketing software.

Digital Marketing software has high adoption rate in large enterprise as they have data support system and adequate capital that permit them to invest in this business optimizing software. Also, due to the increase of cloud adoption, the market of SMB's in Digital Marketing software is looking quite promising during the forecast period. The major challenges faced in this market are the integration across various Digital Marketing software. Lack of skilled personnel and use of traditional methodologies are acting as a hurdle in the growth of the market. Hence technical skills need to be incorporated among the software user to analyse the results well.

Further the market remains to be competitive with the entry of niche players. These players provide innovative integrated software thereby increasing their market bargain capability among the large vendors.

The report also segments the market by sub-vertical: government, BFSI, retail, IT and telecom, manufacturing, retail, education, media and entertainment and others; and by region: North America, Europe, Asia-Pacific, Middle East and Africa and Latin America. The detailed analysis of the key industry players have been done to provide the insight on their product and services, strategies and recent developments associated with the Digital Marketing Software Market.

MarketsandMarkets forecasts that the global Digital Marketing Software Market is expected to grow from $25840.2 million in 2014 to $56613.2 million by 2019 at a Compound Annual Growth Rate (CAGR) of 17.0%. In the current scenario North America is expected to be the largest market on the basis of spending and adoption of Digital Marketing software.

Download PDF Brochure @

Browse Related Reports

Marketing Automation Software Market by Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing) - Global Forecast to 2019

Social Customer Relationship Management (CRM) Market by Solution (Social Monitoring, Social Listening, Social Mapping, Social Measurements, Social Engagement, Social Middleware), by Deployment (Hosted, On Premise) - Global Forecasts to 2019

About MarketsandMarkets

MarketsandMarkets is world's No. 2 firm in terms of annually published premium market research reports. Serving 1700 global fortune enterprises with more than 1200 premium studies in a year, M&M is catering to multitude of clients across 8 different industrial verticals. We specialize in consulting assignments and business research across high growth markets, cutting edge technologies and newer applications. Our 850 fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth markets following the "Growth Engagement Model - GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors.

M&M's flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. The new included chapters on Methodology and Benchmarking presented with high quality analytical info-graphics in our reports gives complete visibility of how the numbers have been arrived and defend the accuracy of the numbers.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.

Mr. Rohan
North - Dominion Plaza
17304 Preston Road
Suite 800, Dallas, TX 75252
Tel: +1-888-600-6441
Visit MarketsandMarkets Blog @

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mr. Rohan
since: 04/2009
Follow >
Market Research Report
since: 12/2010
Like >
Visit website