Dallas, Texas (PRWEB) December 13, 2013
Seaside, CA Digital desktop and mobile music monetization channels are on track to chart a U.S. business worth $6.4 billion in 2013, 59.8% of the global market, according to a multi-segment research report.
The report, Desktop and Mobile Music Monetization 2005 – 2016: Advertising, Download and Subscription (http://www.reportsnreports.com/reports/271794-desktop-and-mobile-music-monetization-2005-2016-advertising-download-and-subscription.html), is a data-driven analysis of multiple components contributing to the sector’s expanding revenue base.
Revenues include media spend bought against desktop/mobile radio/song-plays, video and overlay impressions directed at audiences viewing music videos, audio subscription services and download-to-own sales.
Sector revenue analytics parse media spend by format (audio, video and display on listening-based digital music services, in-stream video advertising running on music video destinations such as YouTube), total available inventory, CPMs, subscribers by service (U.S. and internationally), plus music downloads (internationally and domestically), pricing and total receipts by storefronts such as iTunes and Amazon.
Combined, sector growth in 2013 is 29.3%, and projected to deliver another 26.4% uptick in 2014. CAGRs (2005 – 2016) by segment include video advertising 110.7%, desktop/mobile radio/song-play advertising 46.7%, downloads 29.9% and subscription 9%.
CAGR for the U.S. market over the same period is currently calculated at 24.4%, while the global comparable equals 30.7%.
Download music storefronts capture an estimated 75.3% of U.S.-based revenue in 2013, while media spend supporting digital music radio and song-play services currently deliver an 11.8% slice of receipts, extending to a 19% share by 2016.
Subscription service revenue and in-stream video advertising together shape a 12.9% share of the market.
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This report brings together multiple databases that numerically articulate the history of digital desktop/mobile music revenue by service and source, from the market’s formation and early development (dotted with restructurings, acquisitions, shutterings and roll-ups), through to its current state of maturation.
Storefront, site, brand and service operations histories provide a rich context for assessing the growth profile of each segment contributing to sector value.
The research produces due diligence class reports spanning digital video views, audio listening and monetization, subscription and download media storefronts, video processing, workflow and ecosystem technologies, in-stream and digital video advertising, video advertising networks, mobile advertising networks, CDN, integrated video platforms, alongside custom client research.
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Streaming music radio, curated station and track play listening hours are spinning ahead at a 2013 growth rate of 47.5%, backed by monetization initiatives channeling $1.22 billion into the digital music ecosystem.
This due diligence level sector analytics report presents a multi-year analysis of listening by brand, platform, product offering, business model, subscriber count, available inventory by format, CPMs (national and local), sellout rates and corresponding advertising revenue.
The report, Streaming Radio, Curated Station and Track Play Music: Listening Hours and Revenue Analytics 2013 – 2016 (http://www.reportsnreports.com/reports/267360-streaming-radio-curated-station-and-track-play-music-listening-hours-and-revenue-analytics-2013-2016.html), presents a multi-year analysis of listening by brand, platform, product offering, business model, subscriber count, available inventory by format, CPMs (national and local), sellout rates and corresponding revenue.
As listening hours have ramped, streaming and user-directed music services are scaling up ad sales operations and subscriber acquisition efforts aimed at closing the gap between rising audience demand--spurred on in large measure by mobile access--and revenue.
Hybrid offerings like Pandora, Spotify and Slacker are achieving success capturing advertising and subscription revenues. Subscription services, including RDIO and Rhapsody, host large libraries appealing to proactive listeners, and like their ad-supported counterparts, funnel significant licensing coin into record label treasuries.
In-house sales, rep firms, ad networks, ad trafficking platforms and RTBs are playing important roles in clearing media. Ad supported hours are projected to deliver 61.9% of sector revenue in 2013, with in-stream audio billings (paired with a display box) taking a 49.5% share of total media spend, weighted toward national buyers.
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In-stream audio inventory allocated across desktop and mobile platforms grew at a CAGR of 37% (2003 – 2012). Exploitation of the audio avail is a priority for ad supported programmers. Pure-play Internet brands, in particular, are increasing their audio spot load, and corresponding in-stream inventory is forecast at a forward CAGR of 39% (2013 – 2016).
Total ad supported listening hours are projected to increase 79% in 2013 to 28.6 billion. In-stream audio is presently sold against 21.9 billion programming hours, including terrestrial broadcast extensions. Video billings frame 14.6% of total media spend. AOL’s Shoutcast platform is monetizing pre-roll video and display inventory.
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