Digital Transformation Event Hosted by Design Center in Partnership with Epsilon's Lance Docken
Design Center partnered with Lance Docken, SVP of Strategic Solutions at Epsilon, to host a 1-on-1 discussion of digital transformation. The event emphasized the importance of internal alignment during digital transformation projects and used Docken's own experience at Epsilon to tell this narrative.
MINNEAPOLIS, Oct. 25, 2019 /PRNewswire-PRWeb/ -- Design Center partnered with Lance Docken, SVP of Strategic Solutions at Epsilon, to host a 1-on-1 discussion of digital transformation. The event emphasized the importance of internal alignment during digital transformation projects and used Docken's own experience at Epsilon to tell this narrative.
"Make sure you're getting smiles from sales and leadership first. Then the digital transformation will become their initiative." - Lance Docken, Epsilon
The event covered the following points:
- The challenge of being burdened with unclear expectations during a digital transformation and converting these expectations into opportunities for growth.
- What it takes to turn stakeholder and audience misalignment into high levels of adoption and clarity.
- The keys to equipping your sales team to benefit from and participate in digital transformation.
- The process of distilling tactical, functional goals and objectives from high-level digital transformation language.
Lance Docken was chosen as the subject for this event after he successfully lead a digital transformation initiative at Epsilon. After launching a new digital offering that resulted in lower-than-expected sales, Lance realized that his organization was experiencing digital transformation misalignment. His sales teams were uncomfortable selling new programs, and their customers were unfamiliar with the new offering. Without feeling equipped on the new programs, the sales team did not have the confidence to effectively promote the new offerings, and that had to change.
In partnership with Design Center, Epsilon was able to identify the issues and solutions available to it, choose where to focus their efforts, and successfully achieve adoption for its solution. This lead to a turning point that helped the solution gain adoption, which drove the results the brand needed to see.
About Epsilon
Epsilon is the world's 13th-largest agency, providing a broad range of loyalty marketing services spanning database marketing, direct mail, email marketing, web development, loyalty programs, analytics, data services, strategic consulting, and creative services to over 600 million accounts. It has more than 250 million unique consumers identified in the US, and its proprietary Conversant platform handles 1 billion updates every 5 minutes.
About Design Center
Design Center helps business leaders stay ahead of their competition through strategic technology solutions and digital transformation initiatives. Our design-led process begins and ends with the customer experience to deliver outcomes that align user needs to business objectives.
Founded in 1969, Design Center continues to turn strategic insights into reality through mobile app development, virtual reality solutions, custom software and more. To contact Design Center call 651-699-6500 or visit designcenterideas.com. Review project information and client references at: clutch.co.
SOURCE Design Center Inc.
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