CAYIN to Push Digital Signage Forward in the Middle East

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The Middle East is considered one of the fastest-growing regions in the world with steady economic growth. CAYIN Technology seizes the opportunity and will join 2015 Taiwan Trade Mission to Saudi Arabia, Bahrain and Kuwait, where CAYIN will introduce the wholly-new-designed SMP-NEO series digital signage players and share its smart digital signage solutions.

CAYIN to push digital signage forward in the Middle East

CAYIN Technology will join 2015 Taiwan Trade Mission to the Middle East

At that time (2006), digital signage was still an unfamiliar term for most people. Now, we have already accomplished many successful projects in the Middle East.

The fast growing economy and world-class professionals in the Middle East have been attracting CAYIN Technology to keep exploring market opportunities and developing products to meet the market needs. CAYIN Technology will join 2015 Taiwan Trade Mission to Saudi Arabia, Bahrain and Kuwait, where channel partners can closely experience CAYIN’s new smart digital signage solutions.

CAYIN Technology entered the Middle East market for the first time in 2006 when CAYIN joined GITEX Saudi Arabia, the largest show in the country. “At that time, digital signage was still an unfamiliar term for most people,” said Ravel Chi, President of CAYIN Technology. “Now, we have already accomplished many successful projects in the Middle East, such as SABIC Academy in Saudi Arabia, United Arab Emirates University and SEHA (Abu Dhabi Health Services) in UAE, and retail stores in KWI International Airport in Kuwait."

The Middle East is considered one of the fastest-growing regions in the world. CAYIN Technology seizes the opportunity and has set foot all over Saudi Arabia, Dubai, Oman, Kuwait, Jordan, Bahrain, Qatar and Iraq to meet potential customers and business partners.

“Flying in and out of the Middle East for nine years, we have the distinct impression that the whole region has become more and more prosperous and internationalized,” said Ravel Chi. Most major cities, including Dubai, the gateway to the Middle East, have increasingly attracted world-class professionals to explore the markets.

Meeting professionals from all over the world is crucial to building CAYIN’s sales channels. “Besides, the tradition, culture, foods and living habits in the Middle East are entirely different from the world I’m familiar with. All those business trips are great opportunities for me to experience the irreplaceable, exotic atmosphere,” said Ravel Chi.

From May 18 to June 3, CAYIN will participate in the 2015 Taiwan Trade Mission to Saudi Arabia, Bahrain and Kuwait, held by the Taiwan External Trade Development Council. In addition to Riyadh and Dammam, the trade mission in Saudi Arabia adds a new stop, Jubail, to visit the largest industrial city in the Middle East for the first time. During each one-day meeting in five cities, CAYIN will introduce the wholly-new-designed SMP-NEO series digital signage players and share its smart digital signage solutions.

“I always feel fully charged every time I go there,” said Ravel Chi. “It’s really exciting to see new projects, new developments and everything moving forward within several months.” The Middle East shows explosive strength and power for development in every aspect and is worth visiting again and again.

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Cindy Lai
@CayintechPress
since: 12/2011
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