"This election honors those nominated and those who win, as generators of wealth," said James Obermayer, SLMA's president and CEO. "They know how to generate demand and manage the demand better than their competitors."
Sacramento, CA (PRWEB) November 19, 2013
Voting for The Sales Lead Management Association’s (SLMA) peer-driven recognition program, “Top 50 Most Influential People in Sales Lead Management” remains open for two more weeks. Direct Marketing Partners (DMP) executives, Debra da Costa, president and CEO, and Tom Judge, VP Strategy, are among those nominated by SLMA members for this honor. The Top 50 winners will be determined by the number of votes received by each nominee between Nov. 1 and Nov. 30, and will be revealed Dec. 5.
James Obermayer, SLMA’s president and CEO, said, “This election honors those nominated, and those who win, as generators of wealth. They know how to generate demand and manage the demand better than their competitors.”
Ron Goodman, SLMA’s VP, said, “It isn’t enough to generate interest. In order to generate revenue, the marketing professional must be expert at managing sales leads.”
Both da Costa and Judge have been among the SLMA’s “50 Most Influential” in previous years and da Costa has been recognized by the SLMA as one of the Top 20 Women to Watch.
“The process of helping clients successfully manage sales leads is DMP’s passion and is the primary reason we developed our metrics-based process.” said da Costa.
Judge, who recently presented two sessions on diagnosing and solving B2B lead gen challenges at the DMA Worldwide Conference, said, “ in the ever-evolving, competitive business of helping B2B companies develop new customers, it is satisfying to have our work honored in this way.”
Voting for the 50 Most Influential People in Sales Lead Management in 2013 is open to SLMA members, and membership is free. To place your vote, visit the SLMA website. Voters may cast votes for up to three nominees.
About the Sales Lead Management Association
The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 6,503 worldwide members, and its website includes 300-plus articles from 60 industry authors. Activities throughout the year include an active “pushy” blog, recognition for the “20 Women to Watch in Sales Lead Management,” the SLMA College of Fellows, a monthly newsletter, and SLMA Weekly Internet Radio. SLMA Internet Radio has interviewed 213 executives on 116 programs. For more information visit SLMA.
About Direct Marketing Partners
Direct Marketing Partners (DMP) is a leading B2B marketing service provider, specializing in demand creation. Through the use of multi-touch strategies and unmatched analytics, DMP’s metrics-based approach optimizes lead pipelines to achieve measurable, robust ROI for its clients. Core competencies include sales lead generation via inbound and outbound qualification, direct and channel partner lead pipeline management and audience acquisition. DMP has its headquarters in Sacramento, CA, with additional offices in the San Francisco Bay Area and Silicon Valley. DMP’s clients have included Axway, Avnet, Care Innovations, SugarCRM, Sun Microsystems, Rovi Corporation and many others. For more information, visit DMP’s Lead Gen blog.