One of the main pillars of search engine optimization [SEO] is content marketing. Good content doesn’t overtly sell a product; rather, it helps consumers connect with the brand though creative storytelling.
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Toronto, Canada (PRWEB) July 01, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top ways to distribute content, enhance a brand’s online footprint and reach its desired target audience.
“One of the main pillars of search engine optimization [SEO] is content marketing. Good content doesn’t overtly sell a product; rather, it helps consumers connect with the brand though creative storytelling,” says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. “Engaging content creates informed customers who want to share what they’ve learned. This, in turn, helps smaller businesses reach new audiences.”
Unfortunately, it takes more than just great content to reach a new audience. To get the desired results, Iaboni explains, businesses need to get their content in front of a targeted audience—that’s more difficult than it sounds. Brands need to know not just who their audience is, but what web sites they frequent, how to engage them, and how they like to consume content. Instead of reading paragraphs of text, some users, for example, would rather learn about a company, its products, and its services through a video, infographic, or slideshow.
According to Iaboni, one of the best ways to communicate a story with online users is through video. Not only do virtually all online shoppers watch online videos, but video also has more advertising power than any other type of media. On top of that, it doesn’t take a lot of money to produce a professional-looking video. Whether it’s linked to YouTube or self-hosted, a video can significantly enhance a brand’s chances of getting discovered online. Iaboni believes it also has the added benefit of helping increase a firm’s online ranking, because Google, the world’s most popular search engine, owns YouTube, and therefore places a high importance on the use of video.
“While not yet as popular as video sharing, brands can make their content easy to digest and share with a PowerPoint presentation,” says Iaboni. “Slideshows are also easy to distribute through a variety of presentation sites. To make the presentation more readily discoverable by search engines and increase the odds of driving qualified traffic and leads to a web site, businesses can also include an SEO-friendly overview.”
As Iaboni explains, smaller businesses looking to rank higher on search engines by providing users with original content they want to share may want to consider an infographic. An infographic is an excellent way to simplify a complex story visually with graphs and statistics. In fact, one study suggests that a high-quality infographic is 30 times more likely to be read than a text article. There are a large number of online channels where firms can distribute their infographics. Business owners who are not graphic artists can hire an online marketing firm to create infographics that resonate with readers, says Iaboni.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).