DNS management is a dynamic industry that demands an evolving strategy to stay on top of performance metrics. Specialized support paired with educational material is critical for maintaining online performance, and a necessity for DNS management.
Reston, VA (PRWEB) September 30, 2016
DNS Made Easy conducted a survey of customers that joined in Q3 2016 to understand the cause of the recent growth in quarterly revenue and influx of new clients. The majority of respondents who came from other providers cited “lack of specialization” as the leading cause for why they left their previous provider and transferred to DNS Made Easy.
Most of these clients came from companies referred to as “all-in-one” platforms, because they offer DNS services as an add-on or included for free when you purchase a domain. On the other hand, specialty DNS companies have networks explicitly engineered for DNS management on a global scale. All-in-one services are usually designed for basic hosting, and lack the necessary capacity or functionality for advanced DNS routing configurations.
“DNS is an increasingly complicated, but critical aspect of every online businesses’ backend and should never be overlooked or bundled with other services,” says President of DNS Made Easy Steven Job. “Modern DNS management is much more than just maintaining uptime but has evolved to optimizing performance for end-users on a global scale.”
The leading cause for clients to abandon all-in-one services was lack of specialized support. Over 70% of companies that switched to DNS Made Easy claimed that they required more one-on-one assistance as well as more information on how to improve performance. DNS management is a dynamic industry that demands an evolving strategy to stay on top of performance metrics. Specialized support paired with educational material is critical for maintaining online performance and a necessity for DNS management.
Over 30% of respondents cited concern for lack of reliability from their previous provider as their reason for leaving. DNS registrars have been notorious for outages in the past few years, and in some cases don’t offer an SLA (Service Level Agreement) to reimburse clients for downtime.
DNS Made Easy also asked respondents what influenced their decision to use their domain registrar’s DNS services rather than outsourcing to a specialized provider. A quarter of participants claimed they didn’t understand the difference between DNS hosting and management. Another 30% of respondents didn’t realize the importance of DNS management or thought these services were only affordable for enterprise businesses. However, DNS Made Easy uses an IP Anycast+ network and cloud technology to deliver enterprise quality services at small business prices.
The DNS Made Easy team will use survey responses to develop educational material to spread awareness about the availability and affordability of enterprise managed DNS services.
About DNS Made Easy
DNS Made Easy is a subsidiary of Tiggee LLC, and is a world leader in providing global IP Anycast enterprise DNS services. DNS Made Easy implemented the industry’s first triple independent Anycast cloud architecture for maximum DNS speed and DNS redundancy. Originally launched in 2002, DNS Made Easy’s services have grown to manage hundreds of thousands of customer domains receiving more than 30 billion queries per day. Today, DNS Made Easy builds on a proud history of uptime and is the preferred DNS hosting choice for most major brands, especially companies that compare price and performance of enterprise IP Anycast alternatives.