DNS is of Increasing Importance for Ecommerce Sales During the Holiday Season

Reliable DNS helps ensure that Ecommerce websites are available, at peak performance, and protected for the upcoming holiday rush. With the holiday season, the online retail frenzy is coming, and companies are relying more on DNS Made Easy’s services that help businesses avoid downtime.

Reston, VA (PRWEB) November 21, 2013

DNS Made Easy (dnsmadeeasy.com), the leading provider of Enterprise IP Anycast managed DNS services, has seen a dramatic spike in new clients who rely heavily on Ecommerce transactions. DNS Made Easy polled new clients that rely on online transactions for 90% of their business. DNS Made Easy is wrapping up a full network upgrade that has lasted for all of 2013. These upgrades have contributed enormously to major improvements in speed and redundancy - the company will continue to make hardware upgrades in 2014. The company has also noticed a significant uptick in new users who have moved over to DNS Made Easy because of speed, uptime, and superior level of performance.

These three factors – speed, uptime, and performance - enable businesses that rely heavily on Ecommerce to thrive. DNS Made Easy notes that with superior services, businesses are able to see a significant increase in ROI.

According to the National Retail Federation, 77% of US retail companies have fewer than 10 employees and 95% of retail companies have just one location. Reliance on the Internet is crucial for small- and medium-sized businesses that use DNS Made Easy. As DNS Made Easy noted earlier, speed is especially crucial in boosting revenue for the holiday season. This why numerous businesses, of all sizes, are switching over to DNS Made Easy’s services, because the company is number one in the industry for speed in the United States. A third party reporting service, Solve DNS, found that DNS Made Easy is the fastest DNS provider for the month of October in 2013.

While many businesses are most concerned with downtime, speed plays a huge role in attracting customers. Conversely, slow load times for websites discourage potential customers from buying products online, something that no business wants to risk, especially with the current economy and strict budgets that many American families are adhering to. Speed and the overall load time of a webpage counts for every dollar a person is willing to spend via Ecommerce. Tiggee (the parent company of DNS Made Easy) did a recent survey – Speed Matters- showing how much speed influences a customer’s online purchases. This extensive study collected data from Google, Yahoo!, and elsewhere, and all the evidence points to the importance of fast, efficient load times. If a business lacks speed, they run the risk of losing profits that could otherwise be made.

“Speed has always been an important goal for us. We were one of the first IP Anycast DNS providers when we moved to our first IP Anycast network back in 2003. But many people, even our clients, do not realize how superior our services are in the industry,” Steven Job, President of DNS Made Easy said. “Speed is at the crux of successful Ecommerce transactions. Without speed, not just downtime, you lose potential customers, and that means lost revenue,” he added.

To learn more about DNS Made Easy’s DNS services, please visit the company’s website: http://www.dnsmadeeasy.com.

About DNS Made Easy

DNS Made Easy is a subsidiary of Tiggee LLC, and is a world leader in providing global IP Anycast enterprise DNS services. DNS Made Easy implemented the industry’s first triple independent Anycast cloud architecture for maximum DNS speed and DNS redundancy.

Originally launched in 2002, DNS Made Easy’s services have grown to manage hundreds of thousands of customer domains receiving well over 8.0 billion queries per day. Today, DNS Made Easy builds on a proud history of uptime and is the preferred DNS hosting choice for most major brands, especially companies that compare price and performance of enterprise IP Anycast alternatives.


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