Dominion Dealer Solutions Enhances Prime Response Platform with Industry-Leading Content Curation Application

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Prime Capture and Primelet give dealers new social media power.

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Dealers must have a plan for their entire web presence that includes updated viral content. One of the easiest ways to implement this is through Prime Response...

Dominion Dealer Solutions, industry leader in DMS, equity data mining, responsive web design, automotive marketing, CRM, lead generation, inventory and reputation management, today announced that its reputation and social media management platform, Prime Response, is expanding to include Prime Capture and Primelet. Prime Capture is a smart phone app used to source image and video content, and Primelet is a browser-based tool for content curation. Both innovations are built to feed Prime Response’s content library.

Prime Capture is a smart phone app for iOS and Android devices that, once engaged, assists in image and video capturing for the curation of local content. Armed with Prime Capture, dealership employees can easily capture images and up to 43-second videos. This content is automatically saved to a centralized media library for potential distribution to integrated social channels including Facebook, Twitter, and YouTube.

The Primelet tool is a browser plug-in that enables any Prime user to select image, textual, or video content on a web page and curate that content directly to the Prime content library.

These enhancements are available at no extra charge to all employees of dealerships that use Prime Response’s social media management capabilities. Regardless of whether a dealership’s social media is managed in-house or by a Dominion specialist, this library can enhance a dealership’s content marketing on social networks, websites, and monthly newsletters.

“I’ve spoken to industry leaders who have man-gineered around the simple problem of collecting content for consideration and using that content to engage social communities,” explained Brice Englert, general product manager for Dominion’s Marketing Solutions. “These two solutions offer substantial efficiencies for dealers to guarantee original, relevant content to impress and grow their social communities.”

“Today’s car buyer expects transparency and local content from automotive dealerships,” noted Michael Sos, product manager for Prime Response. “Dealers must have a plan for their entire web presence that includes updated viral content. One of the easiest ways to implement this is through Prime Response, which offers all the power of an industry-leading reputation management solution.”

Currently offered as built-in features for all automotive dealer and OEM accounts subscribing to Prime Response’s social media management capabilities, the new Prime Capture and Primelet tools provide a competitive advantage for dealerships’ social media report cards, social strategies, online reputation management, and daily posts. Both Prime Capture and Primelet are used by Dominion’s own marketing services to assist dealers in full-service social media and reputation management packages.

For more information on Dominion Dealer Solutions’ reputation and full-service social media management solutions, please visit:

About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including responsive websites, SEO, SEM, digital advertising, specialized data aggregation; and inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions' technologies to solve their marketing challenges. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Spain and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of For Rent®, Employment Guide® and® publications are distributed across the U.S. each year. For more information, visit

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Peyton Hoffman
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