With up to 35% of a dealer’s traffic coming from mobile, dealers could be losing valuable opportunities if they are unable to capture trade-in leads.
Norfolk, VA (PRWEB) November 13, 2013
Dominion Performance Network, a division of Dominion Enterprises, has launched an innovative solution to help auto dealers generate more leads from their websites. The solution, called TradeIngage™, provides NADA™ vehicle values to desktop and mobile car shoppers.
TradeIngage redefines the trade-in tool with three industry-leading innovations:
Inventory Integration – TradeIngage easily integrates with the dealer’s inventory feed to power “Suggested Cars.” This allows the consumer to express interest in a trade-up vehicle that is immediately available on the dealer’s lot.
Mobile-Friendly – TradeIngage is fully responsive and automatically adapts to different screen sizes. “With up to 35% of a dealer’s traffic coming from mobile, dealers could be losing valuable opportunities if they are unable to capture trade-in leads. We challenge every dealer to pull out their smartphone or tablet and attempt to submit a trade-in lead on their mobile site. If that doesn’t work for them, they should call us today,” said Owen Griffin, general manager for Dominion Performance Network.
Appointment Driver – Dealer-branded emails, complete with dealer’s logo, contact information, map point, and customizable coupon specials, give the dealer a competitive edge and drive more appointments.
Dealers using TradeIngage are experiencing conversion rates of up to 60%. “Since installing TradeIngage, we had an increase of over four times our monthly lead capture compared to the previous tool we had on our site,” said Juan De Cruz, Internet marketing manager for King Buick GMC in Gaithersburg, MD.
Customers who use TradeIngage provide detailed information about their vehicles — including year, make, model, trim, condition and mileage – and their contact information. A range of NADA values is then displayed and emailed to both the consumer and the dealer. The customer’s contact information and vehicle information are delivered to the dealer’s CRM.
For more information on how TradeIngage can help your increase your conversion rates and sell more cars, call 888-768-8782 or visit http://bit.ly/1a5DjiG.
About Dominion Performance Network
Dominion Performance Network, a division of Dominion Enterprises, provides automotive dealers with unique, proprietary lead generation programs. Dominion Performance Network serves thousands of automotive dealers across the country.
NADAguides (http://www.nadaguides.com/) is the largest publisher of the most market-reflective vehicle pricing and information available for automotive, classic cars, motorcycles, boats, RVs, and manufactured homes. NADAguides.com offers in-depth shopping and research tools including, a broad range of data, products and services, informational articles, as well as tips and advice. NADAguides.com also produces software, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is an alliance partner of NADA Services Corporation.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 20 million unique visitors monthly. More than 77 million For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed nationwide each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England, Spain and Italy. For more information, visit http://www.DominionEnterprises.com.