‘Don Cheto Al Aire’ Live Morning Radio Show launches on La Indiscreta 106.7 Radio, Phoenix

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Estrella Media’s Don Cheto - Multi-Media Star, Folk Hero, Truth Teller, and Treasured Cultural Icon – Airs in Phoenix, 5 a.m. to 10 a.m., Monday through Friday

The Don Cheto Al Aire show is one of the most successful national morning radio shows, centered on the culture, music, and passion of Latinos and Regional Mexican Music.

Estrella Media, the transformative Spanish language media company serving a diverse multiplatform Latino audience in the U.S., launched its #1 syndicated morning radio show Don Cheto Al Aire on La Indiscreta 106.7 in Phoenix, AZ on Monday, July 4. The Don Cheto Al Aire show is one of the most successful national morning radio shows, centered on the culture, music, and passion of Latinos and Regional Mexican Music. The show is hosted by renowned Estrella radio and television personality Don Cheto, along with Giselle Bravo, Chino, and Said Garcia.

“I am very honored and excited to be a part of the Hispanic community in Phoenix and to join them live every morning,” said Don Cheto. “We are going to continue to inform, empower, and entertain our fans in Phoenix, as well as across the U.S. and Mexico.”

Estrella Media’s Don Cheto Radio Network, home to Don Cheto Al Aire, is one of the most successful independent radio networks in Spanish language radio. La Indiscreta 106.7 is an important new affiliate partner. The station is the leading Regional Mexican music genre station and the youngest station of its kind in Phoenix.

As one of the most recognized personalities in Spanish language radio, Don Cheto and his team bring humor, music, and Mexican culture to their daily morning talk show. Featuring regional Mexican music and in-studio guests, the Don Cheto Al Aire show is the most important and culturally relevant Spanish language radio shows, syndicated in 34 markets in the U.S. and Mexico. The long-running show is a vibrant cultural touchstone connecting millions of households across North America. Don Cheto’s free-flowing opinions touch on everything from sports, politics, and music to advice for call-in listeners on subjects as diverse as nutrition, home remedies, child-rearing, and romance. The show is host to a weekly list of award-winning recording artists, actors, athletes, and comedians who join Don Cheto to share and promote their music, movies, tours, and sporting events.

"We knew that Don Cheto’s show was a must for our morning drive audience. So, when the opportunity opened, we said yes,” said Ricardo Castro, CEO, La Indiscreta. “I’m very excited for the future of our station and our morning show. Don Cheto and his sidekicks Giselle, Chino, and Said are a fantastic addition to our lineup. This show will reach out to our multi-generational audiences in the Phoenix Metro."

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.

Estrella Media's content studio feeds all its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 16 owned or operated stations and 33 affiliated stations, as well as through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the U.S.; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the U.S. In 2021, Estrella Media's digital content surpassed one billion viewership minutes.

Estrella Media also owns and operates 14 radio stations and the Don Cheto Radio Network, airing on 33 affiliated stations throughout the U.S., featuring one of the nation's most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S.

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.

Contacts for Estrella Media:
Hanna Bolte, HBolte@EstrellaMedia.com, 310-497-5586
Dina White, DWhite@EstrellaMedia.com, 917-226-8366

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