However year on year sales for their doors in Birmingham have consistently outsold those of any other region by a significant margin.
(PRWEB UK) 5 July 2013
Leading online door supplier The Door Store has announced a significant 40% increase in their sales in Birmingham and the West Midlands area over the last 3 years. The company has been supplying door furniture, accessories and floor products since 1975 and established a huge UK and Irish user base in the online world since the mid 90’s. During this time they have had a great success in most areas in the UK but one that has stood in particular is Birmingham.
With a population of over 1 million according to the last 2011 cencus, Birmingham is the second largest city in the UK outside of London and also the second largest economy in the UK making it is a very big strategic interest to any company selling to this region. The Door Store has recognised indirectly as they had originally thought London would be its main market. However, year on year sales for their doors in Birmingham have consistently outsold those of any other region by a significant margin. In the last 3 years alone, this market has increased by 40% and continues to grow on a daily basis.
The reason for this appears to be an increased sense of online consumer awareness in this region. When asking these customers why they chose The Door Store over all other companies, the majority of the feedback has been that it is the best value. The Door Store import their products directly from source in China to their warehouses in the UK and Ireland making them one of the cheapest door suppliers in the UK, so being outsold by rival competition tends not to be about price but rather other factors.
Cities like London have considerably higher levels of competition when it comes to sales but it is thought that online shoppers in this area still prefer to buy their doors out of London simply because they are local and if an issue arises they are not so far away. In the West Midlands and Birmingham area, it seems that customers are prepared to shop around and get the best price.