Dallas, TX (PRWEB) June 23, 2014
Sales is all about relationships: Having a conversation, understanding a need and providing a solution. As a public forum, Twitter is a great place to listen, reply and reward.
“Small businesses need to be active on Twitter because their customers are on Twitter,” says Bernard Perrine, CEO and co-founder of Twitter marketing company HipLogiq.
Admittedly, the challenge is getting started and finding easy-to-use tools that not only leverage your existing pool of followers, but also expand your reach to find new customers. Following are some tips and tricks to help small businesses drive business on Twitter.
1. Build your community. The information you post for potential customers needs to represent your business and what you have to offer. Here is a helpful checklist:
QUICK TIP: More than 60 percent of social networkers are more likely to use a local business if the business has information available on a social networking site, according to Neustar.
2. Engage your audience. The entire focus of Twitter is to create a following that is interested in what you have to say and will share it with their followers. Here are some ways to do that:
“There are many software packages out there to help track social conversations using key words and phrases,” says Perrine. “With HipLogiq’s user-friendly app, SocialCentiv, small business owners can do more than simply listen. SocialCentiv searches for relevant conversations in real time, then helps small business owners reply to these conversations with an offer and collect contact information for future outreach.”
QUICK TIP: Tweets with images attached receive 150 percent more retweets than those without images, according to Buffer.
3. Drive your sales. Companies can – and should – be using Twitter to boost their bottom lines. It’s as simple as listen, reply and reward.
QUICK TIP: Intent-based marketing efforts tend to have higher returns because a business is reaching out right when a consumer has expressed a need. As an example, intent marketing software SocialCentiv.com averages a 34 percent conversion rate, compared to a 3-4 percent return from direct mail campaigns.
HipLogiq began in October 2012 as SocialCompass, an enterprise solution for social media marketing, now with a white label solution for companies and agencies that want to brand the tool, and a new Spanish language version. Co-founders Lindsey Madison, Adam Root and Bernard Perrine designed the patented technology to help companies target and engage customers over social media in a meaningful, results-driven way. To date, the applications boast an unprecedented conversion rate of 34 percent or higher.
SocialCentiv – launched in March 2013 – works similarly for small to medium businesses, but with a web-based, do-it-yourself solution. During the design of SocialCentiv, leadership decided it was time to evolve the company into an idea factory that produces the most innovative, successful applications in their market space. As a result, HipLogiq also launched in March 2013 and has received $12M in two rounds of funding since May. For more information, go to http://www.hiplogiq.com or visit them on Facebook or Twitter.