Captain D’s Converts Birmingham Arby’s into New Restaurant

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D’s Engineers Beachfront Prototype to Provide More Real Estate Flexibility; Paves Way for Other Operators to Reuse Existing Footprints

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When Captain D’s, the 520-restaurant fast casual seafood leader, was reengineering its new beachfront restaurant prototype, the mission was two-fold: create a fresh look and feel to match the consistently climbing system wide sales successes of its revamped brand and menu and provide restaurant operators a flexible package for both existing restaurant conversions and existing D’s remodels.

To prove the potential of taking an existing restaurant space and converting it into a successful new operation, D’s converted an existing Arby’s restaurant in Birmingham, Alabama’s Five Points area (2259 Bessemer Rd. at Five Points West), Captain D’s first corporate store in nearly 10 years.

“Our Five Points location gives us two great assets. It showcases our focus on reinvesting in our brand with corporate stores and the future potential of what a converted existing restaurant looks like,” said Michael Arrowsmith, Chief Development Officer.

Captain D’s leadership spent the previous three years re-engineering a complete transformation of the brand to better position it for sustained future growth. Now, on the heels of 17 positive quarters of positive same store sales growth, the brand is back to its “hot again” attraction to top level multi-unit and single-unit operators.

In September, Captain D’s continued its attraction to highly sought after operators with a five-restaurant agreement with Tony Lutfi, one of the nation’s most prominent multi-unit franchisees who’s Marlu Investment Group operated Jack in the Box, Sizzler, Little Caesars, Arby’s, Church’s Chicken, and most recently TGI Fridays.

“The turnaround that Phil Greifeld and his team at Captain D’s have put together the past few years has been incredible,” Lutfi said. “I was drawn to the new building designs and the best-in-class seafood — which we’re very excited to add to our portfolio — but what really assured me that Captain D’s was right for my company was meeting the leadership team and knowing that their corporate vision aligns with Marlu’s. The four pillars of my company are taking care of customers, taking care of employees, protecting the brand and operating profitably, and I know Captain D’s shares those values.”

ABOUT CAPTAIN D’S
Based in Nashville, Tennessee, Captain D’s owns, operates and franchises 520 restaurants in 25 states, plus military bases around the world. Captain D’s offers its customers great seafood at reasonable prices in a relaxed environment. The brand’s restaurants serve a widely varied seafood menu that includes freshly prepared entrees and the company's signature hand-battered fish, which is prepared to order to ensure freshness. The restaurants also offer premium-quality grilled fish, as well as shrimp, chicken, shrimp and beef kabobs, hushpuppies, desserts, and freshly brewed, Southern-style sweet tea, a Captain D's favorite. For more information, please visit http://www.captainds.com.

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Lauren Kaminski
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