Mobile Research Innovator Dscout Closes Investment Round with Synetro Group

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Chicago-based startup announces the completion of a Series A financing round and shares its plans for growth.

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We have been truly impressed with dscout’s track record and speed for delivering unique insights that help some of the world’s best tech and consumer products companies reduce their product development cycles.” - Pete Georgiadis, Syntero Group CEO

Dscout, Inc., whose mobile research and insight platform is used by the world’s top technology and consumer product leaders including Google, Facebook and Intel, today announced that it closed a Series A financing round led by Chicago-based Synetro Group.

Insight teams from a wide range of industries rely on the ability to solicit and gather user experience feedback quickly in order to increase customer loyalty. Traditional methods for gathering customer reactions such as focus groups and surveys have significant blind spots; namely, that they can’t help brand teams see what consumers think and feel at key moments during an experience. Dscout’s platform, a combination of apps and tools for deployment and analysis, changes that by allowing nearly anyone with a smartphone to share videos, pictures and commentary as things happen — quickly and at scale.

“Our mission at dscout is to reinvent the way that companies collaborate with, and learn from their users — making it easier, faster and vastly more informative,” said dscout Founder and CEO Michael Winnick. “We look forward to leveraging our new funding and partnership with Synetro to expand our team and accelerate the delivery of an expanded suite of services internationally to our rapidly growing customer base.”

The Series A caps an exceptional year for dscout that has seen a rapidly growing roster of clients, strong revenue growth and great momentum building a global pool of over 90,000 scouts.

“We have been truly impressed with dscout’s track record and speed for delivering unique insights that help some of the world’s best tech and consumer products companies reduce their product development cycles and enhance customer experience,” said Pantelis A. “Pete” Georgiadis, Synetro Group CEO who will also be joining dscout’s Board. “We look forward to working with Michael and his team in taking the business to the next level.”

Since its inception, dscout has proven its approach and model working with hundreds of organizations including leading innovators in technology, consumer packaged goods and services. Dscout was incubated by gravitytank, a leading innovation consultancy with offices in San Francisco and Chicago, who supported the team with strategic direction and financial support during its start-up phase. Gravitytank spun dscout off as an independent entity in late 2011.

About Dscout
Dscout’s mission is to help organizations make better products and experiences centered on their users. Future-forward companies like Google, Facebook, Intel, Safeway and Wrigley use dscout’s proprietary web and mobile platform to glean insights from their customers to produce products and services that inspire. We’re proud to deliver solutions that empower people to improve the things and experiences that they interact with everyday. Learn more about dscout or sign up to join our community of scouts by visiting

About Synetro Group
Synetro Group is a Chicago-based private investment and strategic advisory firm focused on early-stage and special-situation software and business services companies. Synetro partners with strong early-stage management teams to fund and build high-performing companies in emerging markets. It also draws on its partners’ deep operating and turnaround experience to acquire, reposition and maximize the potential of mature businesses. The firm has domain expertise in marketing, business-to-business software as a service, professional services, luxury branded manufacturing and distribution industries.

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Lauren Van Holten
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