Dulux Decorator Centre Joins Forces With Darts Legend Adrian Lewis

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Dulux Decorator Centre is a chain of DIY supply stores that provide enthusiasts with high-quality wallpapers, paints, woodcare solutions and accessories for household use. You can also order online to save time.

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Leading decorator's merchant, selling professional painting and decorating supplies.

Dulux Decorator Centre and two-time PDC World Darts Champion Adrian 'Jackpot' Lewis have joined forces, bringing the two very different worlds of darts and decorating a little closer together.

Adrian has already attended several Dulux Decorator Centre events in person, including the company's own championship - the Apprentice of the Year final.

In 2013, this was won by Adrian's semi-namesake Lewis Roberts of Lincoln College, who walked away with a £3,000 prize fund including £1,000 in cash, and the title of 'champion' - something Adrian is equally familiar with.

Adrian Lewis's partnership with Dulux Decorator Centre includes:

  •     Personal appearances at DDC events, including the Apprentice of the Year final;
  •     Personal appearances in-store on special promotional days;
  •     Exclusive competitions and chances for DDC customers to win darts memorabilia.

In turn, Dulux Decorator Centre are keeping interested customers up to date on Adrian's progress and match results, and the partnership is also generating some useful behind-the-scenes videos, available on the DDC website and on YouTube, which could give newcomers to darts the tips and motivation they need to stick with the sport beyond amateur level.

A Dulux Decorator Centre spokesperson said: "When some people first hear about this partnership, they raise an eyebrow as though darts and decorating don't go together. But devotees of either pursuit will tell you that it's the quality of your finish that counts.

"Whether you're going for double top, or taking the top off a new tin of paint, motivation and commitment are crucial to a good performance and a satisfactory outcome. Adrian 'Jackpot' Lewis epitomises Dulux Decorator Centre's ambition to be the best at what we do, and we're thrilled to be working with him on a wide range of different activities, offers and competitions."

Find out more about the partnership - and the latest match results in Adrian Lewis's career - at the Dulux Decorator Centre website, duluxdecoratorcentre.co.uk.

About Dulux Decorator Centre

Dulux Decorator Centre is a chain of DIY supply stores that provide enthusiasts with high-quality wallpapers, paints, woodcare solutions and accessories for household use. You can also order online to save time. The brand is committed to being the best, not only in its direct retail markets, but in related concerns like the environment - and gives its customers access to the UK's only current wet paint can recycling scheme.

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Mike Hazlehurst
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