Dunkin’ Donuts’ New Rainforest Alliance Certified™ Dark Roast Blend Now Available Nationwide
Roanoke, VA (PRWEB) September 26, 2014 -- Dunkin’ Donuts’ famous coffee lineup has a bold new addition as of today, as the brand’s new Rainforest Alliance Certified™ Dark Roast Coffee is now available at Dunkin’ Donuts restaurants nationwide. The new Dark Roast, introduced at Dunkin’ Donuts’ new restaurants in California last month, uses a unique roasting process to bring out key characteristics of different beans, creating a bold flavor and the smooth finish without the bitterness typically associated with most dark roast coffees. Dunkin’ Donuts guests can enjoy the new Dark Roast Coffee served either hot or iced, and it is also available for sale for brewing at home in both packaged coffee and in K-Cup® packs, for use with Keurig® Brewing systems.
To help kickoff the official nationwide launch of Dunkin’ Donuts’ new Dark Roast Coffee this month, host of E!'s "Untold" and “Live from E!” Maria Menounos, visited the Dunkin’ Donuts restaurant in Santa Monica, California. Maria, who worked at a Dunkin’ Donuts restaurant as a teenager near Boston, returned behind the counter for the ceremonial “first pour” of the new Dark Roast Coffee.
Dunkin’ Donuts also today announced a special National Coffee Day offer to help Virginia run on Dunkin’s newest, boldest brew. On September 29, National Coffee Day, guests can walk into any participating Dunkin’ Donuts restaurant in Virginia and receive a free medium cup of Dunkin’ Donuts hot or iced Dark Roast Coffee, with a limit of one per guest. Then, beginning September 30 through November 2, guests can enjoy a medium cup of Dunkin’ Donuts hot Dark Roast Coffee for the special price of only 99 cents. Dunkin’ Donuts will also be making National Coffee Day a truly global celebration, with offers of free coffee on or around the holiday at participating Dunkin’ Donuts restaurants across the United States and in most of the brand’s international markets as well.
Additionally, Dunkin’ Donuts is helping guests in Virginia bring the National Coffee Day celebration to home. On September 29, National Coffee Day, all varieties of Dunkin’ Donuts’ 16-ounce packaged coffee is available for only $6.99 at participating Dunkin’ Donuts restaurants nationwide and online while supplies last. Also on September 29, guests can purchase any variety of Dunkin’ Donuts K-Cup® packs at the same special price of $6.99.
“Our Rainforest Alliance Certified Dark Roast Coffee represents an extraordinary innovation for our brand, a unique blend that offers coffee lovers a bold flavor with a smooth finish without bitterness or a burnt taste, which sets it apart from typical darker roast coffees,” said John Costello, Dunkin’ Brands’ President, Global Marketing and Innovation. “As the nation’s coffee leader, this is a big step in reinforcing our coffee leadership and our commitment to offering our on-the-go guests unique coffee choices and varieties. We look forward to celebrating National Coffee Day with our fans by serving our new Dark Roast Coffee for free, giving everyone the chance to experience dark roast done right.”
Dunkin’ Donuts new Dark Roast features the Rainforest Alliance Certified seal, indicating that it is made with at least 30% coffee beans sourced from Rainforest Alliance Certified farms. The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and ensure sustainable livelihoods. Rainforest Alliance certification helps to protect wildlife; safeguard soils and waterways; and improve quality of life for workers, their families and local communities in order to achieve true, long-term sustainability. This marks the third time Dunkin’ Donuts has introduced a Rainforest Alliance Certified product this year. In April, the brand launched Iced Green Tea featuring the Rainforest Alliance Certified seal, and earlier this month Dunkin’ Donuts introduced Rainforest Alliance Certified Colombian Packaged Coffee, the brand’s first-ever single-origin packaged coffee.
Coinciding with today’s launch of its new Dark Roast Coffee, Dunkin’ Donuts has brewed a new and easy way for people to help support the brand’s efforts to eradicate children’s hunger. The Dunkin’ Donuts & Baskin-Robbins Community Foundation (DDBRCF) today launched its National Community Cups Program, in which guests are invited to make a $1 donation at Dunkin’ Donuts and Dunkin’ Donuts/Baskin-Robbins combo restaurants nationwide. In appreciation, guests will receive a paper icon, featuring the iconic Dunkin’ Donuts coffee cup, to sign and display at the restaurant. All funds raised will support The DDBRCF’s efforts to serve local communities by taking care of their basic needs: hunger, children’s health and safety. Launched in 2006, The DDBRCF has granted more than $4.6 million to local charities. The National Community Cups program will run for eight days, through September 29.
To learn more about Dunkin’ Donuts, visit http://www.DunkinDonuts.com or follow us on Facebook (http://www.facebook.com/DunkinDonuts) and Twitter (http://www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running. The company has nearly 11,000 restaurants in 33 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc.
About The Dunkin’ Donuts & Baskin-Robbins Community Foundation
The mission of The Dunkin’ Donuts & Baskin-Robbins Community Foundation is to serve its neighborhoods by taking care of their basic needs: hunger, children’s health and safety. The DDBRCF brings together a wide network of stakeholders, including franchisees, crew members and employees to serve their local communities. Launched in 2006, The DDBRCF has granted more than $4,500,000 to local charities.
Contact:
Nicole Shepard
Dunkin’ Brands
781.737.5200
Nicole(dot)Shepard(at)dunkinbrands(dot)com
Sarah Nicosia, Davis & Company Advertising Agency, http://www.davisadagency.com, +1 7576277373, [email protected]
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