New Building and Material Science Innovations from DuPont Featured at 2016 International Builders Show in Las Vegas

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Innovations Supported by Bold New Global Brand Campaign for DuPont™ Tyvek®

DuPont Oval
Tyvek® is consistently ranked as the most well-known, frequently used and trusted brand by builders

In addition to introducing new weatherization solutions, DuPont Protection Solutions today launched the new DuPont™ Tyvek® brand platform, For Greater Good™ at the International Builders Show in Las Vegas, Nev.

“Tyvek® is consistently ranked as the most well-known, frequently used and trusted brand by builders,” said Lori Alzamora, global business leader – DuPont Building Envelope Systems. “Tyvek® is a critical component of the building envelope that provides protection from water and air, leading to more durable, comfortable and energy efficient buildings. The DuPont™ Tyvek® weatherization brand and For Greater Good™ are an excellent fit.”

Tyvek® is an advanced material synonymous with strength, durability and protection in extreme conditions and is used in a wide array of protective applications, including building wraps and weatherization products, medical packaging, protective apparel and cargo covers. Tyvek® building wraps and weatherization products have been used to protect millions of homes and commercial structures for nearly 40 years.

“At DuPont, we continuously strive for a better world – stronger families, safer housing, more secure food supplies, healthier and longer lives,” said Alzamora. “Tyvek® is a one-of-a-kind building material that is used to protect structures from harm. For Greater Good™ represents the promise of DuPont™ Tyvek® and will help builders and families focus on accomplishing bigger things – living in a more protected and stress-free environment and saving energy costs.”

In keeping with this brand promise, the DuPont booth will showcase new DuPont™ Tyvek® demonstration walls featuring DuPont™ Flashing Systems products and new installation details for flashing recessed windows. The combination of DuPont™ Flashing Systems products and these new flashing details offers builders a new high-performance solution for water penetration at vulnerable window corners.

DuPont Protection Solutions is a global leader in products and solutions that protect what matters – people, structures and the environment – and enables its customers to win through unique capabilities, global scale and iconic brands. DuPont™ Kevlar® helps protect law enforcement officers, military personnel, athletes and astronauts; DuPont™ Nomex® helps protect firefighters, industrial workers and race car drivers, as well as mass transit and wind energy systems; DuPont™ Tyvek® helps protect chemical industrial and healthcare workers, as well as sterile medical devices and buildings; and DuPont™ Corian® helps protect hospital patients against infection. For more information about DuPont Protection Solutions visit: http://www.dupont.com/corporate-functions/our-company/businesses/protection-solutions.html.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to global challenges such as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.

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1/19/16

The DuPont Oval logo, DuPont™ and all products, unless otherwise noted, denoted with ™, ℠or ® are trademarks or registered trademarks of E. I. du Pont de Nemours and Company or its affiliates.

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Kate Bailey
DuPont
302-892-1211
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Julio Valeriano
Ogilvy
202-729-4199
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