Easton-Bell Sports to be a Licensee of DuPont™ Kevlar® Trademark on Bicycle Tires and Locks

Agreement Resolves the Kevlar® Trademark Dispute Between the Parties

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Wilmington, DE (PRWEB) October 17, 2013

DuPont and Easton-Bell Sports, Inc. are pleased to announce that Easton-Bell, through its Bell and Blackburn brands, will be a licensee of the DuPont™ Kevlar® brand for various bicycle products, including tires and locks, resolving the Kevlar® trademark dispute (1) between the parties.

After more than 47 years of research and development, Kevlar® aramid fiber has evolved from an experiment in a DuPont research laboratory into one of the world’s most trusted and best known brands. It is prized by licensees and manufacturers around the world who have invested in the proper use and promotion of the brand as authorized by DuPont.

Easton-Bell Sports, Inc. is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories. The company markets and licenses bicycle tire and lock products under its well-known Bell and Blackburn brands. The company's products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Scotts Valley, Calif., the company has 35 facilities worldwide. More information is available at http://www.eastonbellsports.com, http://www.thebellgarage.com.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.

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The DuPont Oval Logo, DuPont™, The miracles of science™ and Kevlar® are registered trademarks or trademarks of DuPont or its affiliates.

(1) The DuPont case is E.I. DuPont de Nemours & Co. v. Easton- Bell Sports Inc., 1:13-cv-00150, U.S. District Court, District of Delaware (Wilmington). The earlier case is Easton-Bell Sports v. E.I. DuPont de Nemours & Co, 3:13-cv-00283, U.S. District Court, Northern District of California (San Francisco).


  • Sandra James
  • Azul Couzens
    Easton-Bell Sports