We are proud that our collaboration with DuPont has enabled us to adapt this high performance resin to an exciting new application. The combination of flexibility and coloration makes this new type of mascara brush a trendy must-have.
Geneva (PRWEB) September 20, 2016
DuPont Performance Materials (DPM) announces that DuPont™ Hytrel® TPC-ET thermoplastic elastomer, has been selected for the production of an innovative mascara brush.
This is the latest initiative in a long-standing and successful collaboration between DPM and SIMP. Based in France, SIMP is an SME with a global footprint thanks to its expertise of injection technique. It is accountable for 35% of the market’s plastic applicators, which are used by major cosmetics brands around the world.
The composure of strength, flexibility and mechanical resistance makes DuPont’s Hytrel® TPC-ET thermoplastic elastomer compatible by design with make-up products. In response to an increasing market demand for strong compatibility of substance and shape, DuPont and SIMP have found a perfect balance between performance attributes and technical requirements, thanks to Hytrel®.
“We are very excited to see that the flexibility and versatility of Hytrel® supports the design of innovative and attractive products with specially engineered shapes provided by SIMP.” - Alexandra Fabbro, Business development leader EMEA, DuPont.
Hytrel® is a single-material solution for parts that previously required multiple composite assemblies. Due to its excellent crossover properties and flex fatigue resistance, it can be used for a wide spectrum of different applications. When combining its implementation performance with the appropriate tools, this unique thermoplastic polymer becomes particularly suitable for the creation of an injected mascara brush.
“We are proud that our collaboration with DuPont has enabled us to adapt this high performance resin to an exciting new application. The combination of flexibility and coloration makes this new type of mascara brush a trendy must-have. This joint endeavour fuels our passion for innovation even more.” - Eric de Bardonnèche, Sales and R&D manager, SIMP.
The collaboration between DuPont and SIMP is based on a common desire to develop exciting cosmetic solutions and cater to new market trends. Hytrel® has been the main ingredient for this collaboration for ten years. This new mascara brush is just one example of how high performance solutions directly cater to the end-user’s comfort. It demonstrates DuPont’s commitment to biobased polymers, reducing use of fossil fuels without compromising the performance of the material.
DuPont Performance Materials (DPM) is a leading innovator of thermoplastics, elastomers, renewably-sourced polymers, high-performance parts and shapes, as well as resins that act as adhesives, sealants, and modifiers. DPM supports a globally linked network of regional application development experts who work with customers throughout the value chain to develop innovative solutions in automotive, packaging, construction, consumer goods, electrical/electronics and other industries. For additional information about DuPont Performance Materials, visit plastics.dupont.com.
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.
SIMP is a leader in the creation, development and manufacturing of applicators and wipers in cosmetics. SIMP is a major French industrial player and their expertise of injection technique is recognised by leading cosmetics brands worldwide. SIMP has 20 patents in the field of cosmetic application and is accountable for 35% of the global production of applicators for mascara, eyelash and eyebrow. With its two production sites in France and Mexico, SIMP exports 70% of its products.