Dynmark Enforce Unique SMS Tracking Services with New Features

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Cloud-based mobile intelligence and marketing platform provider Dynmark has enforced its unique Intelligent Tracking services with the release of new features.

Cloud-based mobile intelligence and marketing platform provider Dynmark has enforced its unique Intelligent Tracking services with the release of new features. Historically, tracking interactions with an SMS beyond its delivery status has been very difficult, which has imposed limitations on the accuracy of ROI and analytics of messaging campaigns. Intelligent Tracking is a simple solution to this problem, which also gives added benefit of being able to drive your customers to a mobile web page. By using the service, it is possible to reduce all the links in an SMS to a simple URL with a unique ID appended to the end. This URL is then tracked individually, so when the consumer clicks through, their reaction is recorded, along with details of the device used and the location.

The update to Dynmark’s Intelligent tracking services provides new unique options for users. URLs can be customised with a chosen brand name, helping to increase engagement via click-throughs that are tracked.

Another new feature, data forwarding, enables click-through information to be forwarded to an external system for close integration scenarios. This means workflow triggers can be initiated by a customer clicking on the link within a SMS, such as emails, SMS or call centre follow ups. This change will improve customer lifecycle experiences, contact follow ups and call centre response times. For example, each click-through can trigger a call from your call centre.

Twitter Hashtag Tracking has also been introduced to help brands drive users, via a tracked URL in a SMS to a Twitter hashtag stream. Any hashtag included in an SMS can be translated into a unique tracked URL, which when clicked on will take the recipient to a Twitter search stream including all tweets with that hashtag. This will ultimately drive traffic to a social presence for cross channel promotion.

Welcoming these changes, CEO at Dynmark Paul Putman stated, “Since Dynmark was founded, we have always looked for ways to meet the requirements of the mobile industry. Our recent updates to our Intelligent Tracking services demonstrate that Dynmark is committed to learning through market intelligence, constantly finding ways to develop and improve our services. This ensures we can always offer our clients a unique market leading platform that will help them to meet their SMS messaging needs.”

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About Dynmark

Dynmark is a cloud-based mobile intelligence and marketing platform enabling enterprise to harness the power of aggregated knowledge to increase customer engagement & ROI through targeted SMS messaging and Big Data analysis. Dynmark has the world’s first mobile intelligence service which they call “Intelligent Brain.” The Brain delivers factual and behavioural information on mobile numbers and the devices they are assigned to.

The Dynmark Cloud Portal is the primary interface for interacting with any Dynmark service. From the portal, you can gain access to all services and solutions and also where you can purchase or sign up to additional services.

Dynmark processes up to seven million mobile transactions per day and sends two-way communications to over 155 countries for its 7,000 customers including some of the world’s largest B2C brands, such as Sainsbury’s, Shell, British Airways, Virgin, Citibank, The Carphone Warehouse, Estee Lauder, and Boots. For more information, visit: http://www.dynmark.com.

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Lyndsey Burnett
Dynmark
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since: 04/2010
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