Toronto, Canada (PRWEB) August 17, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is releasing its expert opinion on a recent study showing the rapid growth of e-commerce in Canada. It’s also providing its top web design tips for smaller brands looking to take advantage of this growing demographic.
According to the most recent data from Statistics Canada, e-commerce sales more than doubled between 2007 and 2012 to $122.0 billion; accounting for four percent of total sales. In all, 45% of Canadian companies reported having a web site in 2012; for firms with 10 or more employees, that number jumps to above 80%. (Source: “Survey of Digital Technology and Internet Use,” Statistics Canada web site, June 12, 2013; http://www23.statcan.gc.ca/imdb/p2SV.pl?Function=getSurvey&SDDS=4225&Item_Id=131990&lang=en.)
“The survey also found that roughly 11% of Canadian firms sold a good or service online in 2012, up from eight percent in 2007. What this says is that the sales growth is being made from the same companies selling more,” says Marco Reuter, business development manager at Numero Uno Web Solutions. “Interestingly, 10% of smaller businesses sold products or services online, capturing more than 17% of online sales in Canada.”
E-commerce sales in Canada are on the rise, Reuter explains, and, with the growing proliferation of mobile devices, they are only going to go higher, providing smaller businesses with new opportunities. To keep up with the demand of e-commerce, Canadian businesses need to keep up with e-commerce web site design, says Reuter.
“One of the first orders of business for any brand looking to generate more online sales is to ensure their site is optimized to work on any screen, whether it’s a personal computer, smartphone, or tablet,” Reuter adds. “That’s because 54% of online shoppers in Canada think less of a brand if their site is not mobile friendly, and 45% will not do business with firms that fall short of their expectations.” (Source: “Your Insights on Smartphones: Brands Beware - Consumers' Mobile Expectations Are High,” Iamota.com, July 16, 2013; http://www.iamota.com/insight/brands-beware/.)
Not only will users leave a site if it isn’t optimized to work screens of any size, they’ll also move on if it takes too long to load, points out Reuter. Studies show that 75% of users will not return to a web site that takes longer than four seconds to load, and even a one-second delay can decrease conversions by seven percent. (Source: “How Page Load Speed Impacts SEO And User Experience,” WebProNews.com April 29, 2013; http://www.webpronews.com/how-page-load-speed-impacts-seo-and-user-experience-2013-04.)
Smaller businesses wondering whether or not an e-commerce web site is the right choice for their brand can find out more by visiting Numero Uno Web Solutions’ web site at numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).