New Earthmiles app rewards users for everyday fitness activities with exclusive deals from the best of health, nutrition and wellness brands

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Taking fitness motivation to a whole new level, Earthmiles connects tech-savvy, shop-smart health and fitness-lovers with dynamic brands. Users can redeem their fitness points for a huge variety of exclusive rewards and offers from some of the best brands in health and fitness.

"Air miles are so yesterday! Win earthmiles for the good stuff you do everyday and earn exclusive rewards from world-class brands in health & fitness."

Love fitness, health, well-being and smart nutrition? Want to turn everyday fitness activities into shopping deals? An innovative brand new mobile app enables health-conscious shoppers to clock up complimentary goodies and exclusive, hefty bargains with world-class companies across wellness, nutrition and fitness. Earthmiles welcomes users to experience a unique partnership between consumers and brands: rewarding everyday healthy living choices with points which can be redeemed for exclusive offers and deals. It's a whole new way of getting motivated.

Just launched on the App Store, Earthmiles is beautifully designed and very easy to use. Everyone likes a treat. And if they also like exercising, eating well and making positive lifestyle choices, they'll love the chance to challenge themselves, build up Earthmiles and win rewards from amazing brands which support them in their lifestyle goals.

Users can track and share their fitness activities (like walking, running or cycling) and are awarded points. These points are called "earthmiles". They are earned the same way as air miles, but on the ground. Think of it as a loyalty programme to your health! Building up one's earthmiles balance is incredibly easy. By linking the app to their favourite tracking app (RunKeeper, Map My Run or Strava), users immediately start racking up earthmiles by continuing with their fitness regime. Once a user has earned enough earthmiles, redeeming rewards is quick, simple and paperless, all done via email in an instant. Earthmiles plans to include more fitness workouts, charity runs, and similar activities in the future.

What unites Earthmiles users and Earthmiles partner brands is the knowledge that healthy choices have a massive impact on the health of our bodies and our planet. Earthmiles users are men and women who like to walk, run and cycle when possible, who choose raw organic ingredients over processed foods, who love baking protein treats at home, and who know the value in working out smarter (not necessarily harder).

Earthmiles knows its users love forward-thinking brands in nutrition, skincare and fitness. That's why they've bagged great (and exclusive) deals with some of the world's freshest and most exciting brands. The rewards centre of Earthmiles is a health and wellness lover's paradise with something for everyone. Some of the partner brands are names users know and love, and some will offer the chance to discover new favourites. Brands will be added in response to user feedback, but the impressive list of 20+ launch partners includes Planet Organic, Nakd bars, Radiance Cleanse, Nosh Detox, Bootcamp Pilates, Salsateca, and many others with new partners being added every week.

The deals, bargains and trial offers from partner brands are exclusive to Earthmiles. Users won't find these deals anywhere else. Here are just a few of the rewards users can look forward to:

A month's free classes at Salsateca (including an invite to their famous El Bembe parties)
Free reformer Pilates class – peak or off-peak – at any of the four Bootcamp Pilates studios in London
Free back pain workshop and individual posture assessment by Gokhale Method Institute
45% off any juice or food programme of 3 days or more by Nosh Detox
20% off a 10-pack of yoga classes at Evolve Wellness Centre in South Ken
30% off everything in store at Sativa Shakes
20% off any purchase at Retreat Cafe at Triyoga Soho on Saturdays and Sundays

Check out the 80-second intro video on http://www.earthmiles.co.uk/ where the full list of rewards and partners may also be seen. Discover how it's set to revolutionize the way smart, active shoppers bag exclusive deals on the hottest health and wellness brands on the planet (and start clocking up your own Earthmiles!)

The iPhone app can be downloaded at https://itunes.apple.com/gb/app/earthmiles/id926440987?mt=8

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Megha Prakash
@_Earthmiles
since: 07/2014
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