New York, NY (PRWEB) November 16, 2015
This Holiday Season, The East India Company will be taking customers at select Neiman Marcus stores throughout the US on a journey of epicurean delight as it launches an indulgent range of evocative teas and fine foods. The new collection will include a range of carefully selected signature tea caddies, artisan sweet and savory biscuits, chocolate enrobed fruit and nuts, as well as refreshing cordials and luxury condiments – which are ideal for the festive season. Treat yourself to an elegant afternoon tea and try a cup of The Staunton Earl Grey Tea, which is perfectly paired with Caramel & Sea Salt Biscuits and Dark Chocolate Enrobed Strawberries for a quintessentially British experience.
For centuries, The East India Company transformed tastes and social customs. Ships and explorers returned from distant lands carrying exotic and vibrant flavors, changing our palates forever. Chocolates, spices, and tea - once new and extraordinary luxuries - soon became an indispensable part of our lives. Their pioneering spirit and sense of adventure led them to play pivotal roles in history; planting the first teas in Darjeeling, causing the Boston Tea Party, holding Napoleon captive and generating the fortune of Eilhu Yale, the founder of Yale University.
The East India Company made a wide range of elusive and exotic ingredients familiar, affordable and available to the world. Today they continue to develop innovative products that breathe life into the history of the Company. They trade foods crafted by artisans and specialists from around the world, with carefully sourced ingredients, unique recipes and distinguished provenances.
The East India Company products can be found exclusively at these select Neiman Marcus stores: California (Newport Beach, Palo Alto and San Francisco), Georgia (Atlanta), Hawaii (Honolulu), Texas (Dallas, Houston and Plano) and Virginia (McLean). Consumers can also order the expertly crafted range of The East India Company’s delicacies online at their newly responsive website http://www.eicfinefoods.com/us/ as well as explore the heritage and provenance of the company: http://www.eicfinefoods.com/us/from-the-heart-of-london/
Notes to Editors:
About The East India Company
Since its creation in 1600 by The Royal Charter granted by Queen Elizabeth I, the influence of The East India Company has been extensive. It influenced Britain’s dining tables through the introduction of tea, coffee, chocolate, and spices, but more fundamentally, it changed the world's tastes, its thinking, and its people. It created new communities, trading places, cities and shaped countries and commercial routes.
The East India Company’s Fine Foods range today includes over 140 teas, coffees, biscuits, jams and marmalades, mustards, sweets, chocolate bars and boxes, gift sets, luxury hampers and accessories. The Company now has seven UK stores (Conduit St, Covent Garden–Long Acre, Covent Garden Piazza, The Royal Exchange, Westfield London, Bluewater-Kent and a concession in Harrods) in addition to its three stores in the Middle East (Kuwait, Qatar, UAE). The Company is represented globally through Duty Free (Vienna, Frankfurt, Doha), major retailers including Selfridges in the UK, Bijenkorf in Amsterdam, David Jones and Thomas Dux in Australia, Shinsaegae in South Korea, Dean & Deluca in Thailand, Takashimaya (Singapore & Japan), Queen’s Isetan, Mitsukoshi and Meida-ya in Japan.
For further information please contact:
+1 (203) 912-2599
Sr. Marketing Executive - Franchise & Global PR
+44 (0) 208 732 1430 sonja(dot)krippendorf(at)theeastindiacompany(dot)com