Popular Smartphone Lens Company, Easy-Macro, Extends Its Already Impressive Product Line With Additional Magnification Levels

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Easy-Macro launches follow-up crowdfunding campaign with more innovative plans for product line

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I created Easy-Macro so that smartphone users could take incredible photos without having to worry about carrying a bulky lens or spending a fortune.

Easy-Macro, the simplest and most convenient smartphone lens for macro photography, launched a successful Kickstarter campaign in 2013. Now Easy-Macro is back with a follow-up campaign that will launch on October 23, aiming to create two additional lens magnification options and improve packaging.

Because of its unique design, Easy-Macro is currently the only lens accessory that can be stored in the card pocket of a wallet, making it the most convenient lens available. The unique, patented band attachment method makes it the most universal lens on the market. The Easy-Macro lenses can stretch to fit smartphones of all sizes and tablets 10-inches and smaller.

After the success of the first campaign, which was for the 4x lens, Easy-Macro realized that they could give customers even more options. If the project is funded successfully, Easy-Macro fans will now be able to buy a package consisting of three versions of the bands: 2x, 4x and 10x lenses. The lenses will come in brand new packaging.

Easy-Macro has already distributed over 50,000 units worldwide, and customers have found plenty of creative ways to use Easy-Macro. Customers have used the lens to take incredible up-close photos, teach up-close photography in schools, record insects on ecological field studies, keep records of dermatological concerns, show off nail art and even inspect electronics.

“I created Easy-Macro so that smartphone users could take incredible photos without having to worry about carrying a bulky lens or spending a fortune,” said Adam Hicks, the creator of Easy-Macro. “Now we are working on extending the product line and making our products even better.”

Easy-Macro will begin their Kickstarter campaign on October 23. Backers can pre-order during the campaign to help the company raise the $75,000 necessary to produce this update in their product line. To learn more about Easy-Macro and their Kickstarter campaign, visit their website at http://www.easy-macro.com. Also be sure to like Easy-Macro on Facebook and follow them on Twitter @EasyMacroBand.


Easy-Macro’s convenient, high-quality lens makes it easy for any smartphone user to enjoy macro photography. Its 2013 Kickstarter campaign exceeded its $40,000 funding goal, receiving over $62,000 in pledges. Easy-Macro has experienced great sales since their first Kickstarter campaign and has partnered with L’Oreal Paris. Demand for the Easy-Macro lens continues to steadily rise. For more information, visit http://www.easy-macro.com.

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