Fashionable Faeries Dance in Clothing Made from Beech Trees

Share Article Investigates Modal®, a New Fabric Touted as Eco-friendly, Made from Sustainably Harvested Beechwood. Does it Live Up to the Hype?

Modal Eco-Fashion

Mother Earth Design on a Long Sleeve Modal Top

Modal® passes’s strict environmental criteria with sustainable input materials, very low waste production and no harsh or toxic chemicals.

There’s a new eco-fabric on the scene called Modal® and it’s getting a lot of attention. Adrienne Catone, owner of the organic clothing boutique, and always leery of green-washing, investigates whether this new fabric meets their strict sustainability criteria.

Modal® is a rayon-like material made from Beech trees. Modal® was developed by the Austrian company Lenzing, developer of the eco-fabric Tencel. Like Tencel, Modal has earned the European Union EcoLabel for having a reduced environmental impact throughout its life cycle.

Beech trees are self-propagating which means no artificial irrigation or planting is required. More than half of the wood used by Lenzing comes locally from Austria and the remainder is from neighboring countries. All of the beechwood Lenzing uses for Modal comes from forests that follow sustainable harvesting methods.

Notably, Modal® is the first fabric considered carbon neutral in its production process. This is possible due to the generation of excess energy during fabric production and the recovery of component parts of the wood. Even the pulp production is self-sufficient in terms of energy and is an important supplier of energy for the entire operation. Lenzing also boasts that up to 95% of the production materials are recovered and reused, significantly reducing production waste.

The key part of the production cycle is Lenzing's Edelweiss technology: oxygen-based chemistry that eliminates the need for harsh and/or toxic production chemicals.

“Modal® passes’s strict environmental criteria with sustainable input materials, very low waste production and no harsh or toxic chemicals.” according to Adrienne. With that in mind, they’ve introduced a new line of eco-fashions from USA-based designer, Sita Couture, who uses low-impact dyes on the fabric and does not add harsh finishing agents. The first few soft, stretchy tops are already in stock and ready to dance in.

About, an eco-friendly e-tailer, offers sustainable apparel and specializes in hard-to-find items such as organic cotton bras and lingerie. sources clothing made from sustainable fabrics and low-impact dyes. They only work with overseas manufacturers who ensure all workers are treated fairly and are safe from sweatshop conditions. The company is named after the mythological woodland creatures that live in the heart of the forest, honor all things in nature, and who celebrate life with joyous abandon.

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Adrienne Catone
since: 10/2009
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