DNS Made Easy Offers Expert Opinion: How eCommerce Sites Can Prepare for Holiday Traffic

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Over the next few months, DNS Made Easy will offer free resources for eCommerce clients who want to increase redundancy and ensure 100% uptime during the holiday season.

DNS Made Easy Offers Expert Opinion: How eCommerce Sites Can Prepare for Holiday Traffic
During this holiday season we aim to educate our clients about the different techniques they can use to expand upon traditional traffic management and ensure 100% uptime.

The holiday season is fast approaching and DNS Made Easy is urging eCommerce businesses to use the next few months to revamp their networks for scalability and additional redundancy. Last year, dozens of big brand retailers were knocked offline or suffered severe latency during the Thanksgiving holiday weekend sales, many of which were not using a cloud-based traffic management solution. Unable to scale to the heightened traffic they quickly broke under the weight of the traffic, with no backup plan to take over the traffic load.

DNS Made Easy has begun a new initiative to help educate eCommerce companies about the benefits of cloud-hosted DNS management and offer tips for how to prevent latency or outages. In recent years advances in cloud technology have made traffic management services more affordable for smaller businesses. This was previously a niche market exclusively for enterprise businesses, because it demanded the use of vast global infrastructure.

“DNS Made Easy has been the industry leader for offering enterprise quality DNS services at small business prices. During this holiday season we aim to educate our clients about the different techniques they can use to expand upon traditional traffic management and ensure 100% uptime,” says President of DNS Made Easy Steven Job.

Cloud hosted DNS is highly scalable and is easily the most affordable solution for eCommerce businesses that experience drastic fluctuations in traffic flow. This week DNS Made Easy has published an article detailing the benefits of migrating to a cloud-based DNS provider, specifically for the eCommerce industry. You can view it for free on the DNS Made Easy blog.

About DNS Made Easy
DNS Made Easy is a subsidiary of Tiggee LLC, and is a world leader in providing global IP Anycast enterprise DNS services. DNS Made Easy implemented the industry’s first triple independent Anycast cloud architecture for maximum DNS speed and DNS redundancy. Originally launched in 2002, DNS Made Easy’s services have grown to manage hundreds of thousands of customer domains receiving more than 30 billion queries per day. Today, DNS Made Easy builds on a proud history of uptime and is the preferred DNS hosting choice for most major brands, especially companies that compare price and performance of enterprise IP Anycast alternatives.

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Blair McKee
Tiggee
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since: 10/2009
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