Bel-Aqua to Showcase eJeeva Dealer Portal and Mobile App at the 2014 Pool and Spa Show

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Leading pool distributor will demonstrate eJeeva’s eCommerce portal and its integrated P21 mobile application in Atlantic City on January 28-30.

eCommerce, Mobile Commerce, Product Information Management, Online Catalog Software


“eJeeva Dealer Portal has automated our order management process by connecting our expansive dealer channel to our product database and fulfillment center."

eJeeva, a leading provider of product information management, online catalog management, and eCommerce software will have its eCommerce dealer portal on display at the 2014 Pool and Spa Show in Atlantic City, New Jersey. Bel-Aqua Pool Supply, a prominent exhibitor at the conference, will demonstrate how eJeeva Dealer Portal can easily offer its product dealers branded online storefronts tied directly to its product fulfillment center.

eJeeva Dealer Portal is connected to Bel-Aqua’s product database, Epicor Prophet 21 – comprised of over 60k pool and spa products. Any dealer that signs up for the low-cost monthly service can sell Bel-Aqua’s products as well as their own product line.

Orders placed online or through mobile devices by dealer customers will be automatically routed to Bel-Aqua’s fulfillment center – with products “drop-shipped” directly to buyers. The branded websites offer dealers access to millions of customers that they were unable to reach with their traditional brick and mortar stores.

“eJeeva Dealer Portal has automated our order management process by connecting our expansive dealer channel to our product database and fulfillment center,” says Mark Warshaw, Senior Vice President of Sales and Marketing at Bel-Aqua. “After launching the system last year, we’ve already experienced an increase in new orders and average sale size – directly impacting our bottom line for the better.”

Another highlight of the conference will be eJeeva’s eCommerce P21 mobile application. Bel-Aqua can showcase its entire product catalog to its dealers through mobile devices – smartphones and tablets. Bel-Aqua’s dealers will get updated pricing and inventory details in real-time – completely automating their order management process. They can also search for products by part number, description and through a barcode scanning feature.

“eJeeva Dealer Portal has helped Bel-Aqua increase sales by helping its dealers reach new customers and sell more products,” says TJ Dhillon, President and CEO of eJeeva. “The mobile application enables distributors to offer its dealers on-demand access to its product database through any mobile device.”

About eJeeva

eJeeva is a technology-focused company that helps manufacturers and distributors share and manage their rich product content. eJeeva’s customers have increased sales and improved efficiencies by utilizing its product information management (PIM), online catalog management and eCommerce software. Compatible with all major ERP systems, eJeeva’s web-based solutions enable customers to sell products through print, digital, web and mobile applications. eJeeva is headquartered in the suburbs of Washington, D.C., with customers throughout the United States and Europe. For more information, please visit

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