New York, NY (PRWEB) March 19, 2014
Granite Transformations, a global full-service home products and remodeling franchise with showrooms around the world, announced the appointment of EGC Group, as its lead marketing and digital agency. The assignment includes strategy, creative development, digital and social media programs. Granite Transformations conducted a competitive national agency search before ultimately awarding the bid to the EGC Group.
"We were very impressed by EGC's creative ideas during a time of change and revitalization of our brand,” said Granite Transformations’ Vice President of Marketing Carl Griffenkranz. “We selected EGC for its franchise marketing experience as well as its digital and social media capabilities. We are excited for them to help us reposition and grow our global brand."
"We are especially excited to have the opportunity to work with and share our expertise with Granite Transformations,” said The EGC Group's Founder and President Ernie Canadeo. “Throughout the pitch process, our team developed some extraordinary customer engagement strategies."
Included in these strategies is an enhanced social media strategy to create communities of passionate home design enthusiasts, bloggers and designers.
"As we got to know the Trend Stone and Granite Transformations product, we were pretty taken by its beauty, also its endurance,” noted EGC Managing Partner Nicole Larrauri. “Our social media content strategy will include leveraging that visual appeal while building social communities and also educating the customer of just how well the product works."
For more information on Granite Transformations, visit http://www.granitetransformations.com.
About Granite Transformations
Granite Transformations, a global full-service home and business remodeling franchise, offers an impressive selection of stylish and affordable alternatives to traditional countertops, backsplashes, cabinets, floors and more. Best known for its revolutionary resurfacing process ideal for kitchens and bathrooms, Granite Transformations is meeting the needs of clients with franchise locations throughout North America, Australia, New Zealand and the United Kingdom. For more information, visit http://www.granitetransformations.com.
About EGC Group
EGC is a full service integrated marketing and digital agency with offices in Long Island and Manhattan, New York, providing services in advertising, online marketing, web development, data analytics, integrated communications planning, and strategic consulting. EGC has been named an Inc. 500/5000 company and is known for providing strategic and accountable marketing solutions to a broad array of clients in retail, education, automotive, healthcare, eCom and B2B. Visit http://www.egcgroup.com for more information.