Electronic World Improve Buyers’ Experience with New Responsive Website

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Discount television retailer Electronic World have launched a new responsive website to improve customer experience on a range of mobile devices.

Electronic World
This responsive design means that all our customers will be getting the same user friendly online experience.

Electronic World, the Birmingham based retailer specialising in high quality discount televisions, have invested in a new responsive website which is now live at http://www.electronicworldtv.co.uk, to improve the experience of customers shopping from their mobile phones, tablets and other mobile devices. Use of such devices for online shopping is on the rise, with recent reports predicting a 68% rise in online sales this festive period compared to last year (http://www.iabuk.net/news/mobiles-to-play-bigger-role-in-2013-christmas-shopping), and use of responsive web design ensures that such shoppers will be able to access the same content and information as those shopping from their desktop.

A spokesperson for Electronic World said: “The way that customers interact with online shops is changing all the time, and there is a definite rise in people shopping on the move – even browsing online products to compare prices whilst physically in high street shops. Because of this, it has become more important than ever to ensure that our site delivers up to date content efficiently to all users and all devices.”

While traditional web design often relies on redirecting mobile browsers to a separate site, responsive web design means that the website’s content will be instantly reformatted and resized to suit the screen size in use. This means that all users can easily and reliably access the same information on products and services, regardless of their choice of device. The Electronic World spokesperson continued: “Customer service is naturally very important to us as a retail business, and it is vital that our website delivers its content effectively whether the customer is browsing from their home PC, from their phone or from a tablet, to make sure that we can deliver that service. This responsive design means that all our customers will be getting the same user friendly online experience, making it easy to find and order the products they are looking for.”

Based in Erdington, with six collection depots around the country in addition to their Birmingham showroom, Electronic World have built up a superb reputation for selling high quality graded televisions at low prices whilst delivering excellence in customer service. Purchasing their televisions from high street retailers with surplus and unwanted stock, Electronic World is able to transfer excellent discounts to their customers at no cost of quality.

For more information on Electronic World, to see the new website or to browse their range of products, visit their website at http://www.electronicworldtv.co.uk/.

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Cameron Harris
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